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Internationale Public Relations, Marketing und Werbung - Die Grundlagen by Justine Otto (2007, Trade Paperback)

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Studienarbeit aus dem Jahr 2000 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Ruhr-Universität Bochum (Sektion für Publizistik und Kommunikation), Veranstaltung: Interkulturelle Kommunikation, Sprache: Deutsch, Abstract: "Doing business across national boundaries requires interaction with people and their institutions and organizations nurtured in different cultural environments. Values that are important to one group of people may mean little to another." Dieses Zitat von Subhash C. Jain verdeutlicht kurz und knapp, worum es in unserer Arbeit im Folgenden gehen soll. Bei der Konzeption von Werbe- und PR-Kampagnen stellen sich Marketing-Spezialisten einer Firma oder Agentur oft produktbezogene Fragen und Problemstellungen, die es im Laufe der publizistischen Arbeit zu lösen gilt. Eine grö ere Anzahl dieser Probleme eröffnet sich natürlich, wenn an einem Marketing-Konzept mehrere Kulturen beteiligt sind, auf deren Besonderheiten das Konzeptionsteam Rücksicht nehmen sollte, damit die Kampagne die Rezipienten auch anspricht. Um dies zu erreichen, haben sich einige Wissenschaftler - meist aus dem wirtschaftswissenschaftlichen Bereich - Gedanken über explizite Ratschläge und Konzepte gemacht, an denen sich internationale Werbung und PR orientieren könnte. Dementsprechend sind wir so vorgegangen, dass wir uns zunächst im folgenden Kapitel mit den sozio-kulturellen Bereichen beschäftigen, die von nahezu allen Autoren der konsultierten Literatur mehr oder weniger ausführlich behandelt wurden. Um eine klare Definition für jeden Bereich zu finden, haben wir uns an Terpstra und Sarathy orientiert, deren Ausführungen aber durch andere Erläuterungen erweitert. Im dritten Kapitel dann widmen wir uns einem für die Publizistik- und Kommunikationswissenschaft natürlich sehr interessanten Bereich: Den Medien. Dieser Aspekt spielt jedoch gerade wirtschaftlich gesehen ebenfalls eine immense Rolle, bieten doch die Medien weltweit

Product Identifiers

Publisher
GRIN Verlag Gmbh
ISBN-10
3638639495
ISBN-13
9783638639491
eBay Product ID (ePID)
116181169

Product Key Features

Author
Justine Otto
Publication Name
Internationale Public Relations, Marketing Und Werbung-Die Grundlagen
Format
Trade Paperback
Language
German
Publication Year
2007
Type
Textbook
Number of Pages
80 Pages

Dimensions

Item Length
8.3in
Item Height
0.2in
Item Width
5.8in
Item Weight
4.2 Oz

Additional Product Features

Topic
Communication Studies
Genre
Language Arts & Disciplines

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Internationale Public Relations, Marketing und Werbung - Die Grundlagen by Justine Otto (2007, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)

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