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International Business by Svetla Marinova, Ilkka A. Ronkainen, Michael Czinkota, Marin Marinov and Michael H. Moffett (2009, Trade Paperback)

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International Business : European Edition, Paperback by Czinkota, Michael R.; Ronkainen, Ilkka A.; Moffett, Michael H.; Marinova, Svetla; Marinov, Marin, ISBN 0470510293, ISBN-13 9780470510292, Brand New, Free shipping in the US Essential reading for students studying International Business at Undergraduate and Postgraduate level, this text is based on the US book 'International Business' 7 th Edition by Michael R. Czinkota, Ilkka A. Ronkainen, and Michael H. Moffett.

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Product Information

Essential reading for students studying International Business at Undergraduate and Postgraduate level, this text is based on the US book International Business 7th Edition by Michael R. Czinkota, Ilkka A. Ronkainen, and Michael H. Moffett. Presenting an up-to-date and complete exploration of international business issues and practice, the text is built upon a strong foundation of theory and includes current examples, cases and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping learners develop and refine a global perspective. Building on the strengths of the original work, the new text covers topics that are included in European International Business courses, eg, The Nature of International Business, Economic Integration, International Financial Markets and Emerging Issues in International Business. The new text will provide a more critical approach and will be condensed into 15 chapters.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470510293
ISBN-13
9780470510292
eBay Product ID (ePID)
84284591

Product Key Features

Author
Ilkka A. Ronkainen, Michael Czinkota, Svetla Marinova, Marin Marinov, Michael H. Moffett
Publication Name
International Business
Format
Trade Paperback
Language
English
Publication Year
2009
Type
Textbook
Number of Pages
632 Pages

Dimensions

Item Length
10in
Item Height
1.2in
Item Width
8in
Item Weight
55.2 Oz

Additional Product Features

Lc Classification Number
Hf1379.C94 2009
Table of Content
Preface.About the Authors.How to Use this Book.PART ONE: INTERNATIONAL BUSINESS ENVIRONMENT.Chapter 1: The Nature of International Business.Chapter 2: Theory of Trade and Investment.Chapter 3: Culture.Chapter 4: Political and Legal Environment.PART TWO: INTERNATIONAL BUSINESS AND MARKETS.Chapter 5: International Financial Markets.Chapter 6: Economic Integration.Chapter: 7 Emerging Markets.PART THREE: INTERNATIONAL BUSINESS STRATEGY.Chapter 8: Entry and Expansion.Chapter 9: Strategic Planning, Organization, Implementation and Control.PART FOUR: INTERNATIONAL BUSINESS OPERATIONS.Chapter 10 Marketing, Logistics and Supply Chain Management.Chapter 11 Financial Management.Chapter 12 International Human Resource Management.Chapter 13 Corporate Governance, Accounting and Taxation.PART FIVE: EMERGING ISSUES.Chapter 14: Emerging Issues in International Business.PART SIX: CASE STUDIES.1. Vietnamese Catfish.2. Car Financing in China.3. Turkey's Kriz.4. Lifton Hydra Team.5. Cosmetics from Poland.6. General Motors Russia.7. Global Telecom Leaders.8. Toyota.9. When Diamonds Weep.10. Gorjene.11. Bolivia Oil and Gas.12. BMW Corporate Governanace.13. Danfoss China.14. Gazprom-Naftogaz.15. Wal-Mart.Glossary.References.Index.
Copyright Date
2009
Topic
International / Economics, Management, International / General, Investments & Securities / General
Lccn
2008-036184
Dewey Decimal
658/.049
Intended Audience
College Audience
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics

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International Business by Svetla Marinova, Ilkka A. Ronkainen, Michael Czinkota, Marin Marinov and Michael H. Moffett (2009, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 International Business: European Edition by Marin Marinova Paperback Book The

item 2 International Business by Michael Czinkota: Used

item 3 International Business : European Edition, Paperback by Czinkota, Michael R.;...

item 4 International Business : European Edition, Paperback by Czinkota, Michael R.;...

item 5 International Business by Michael Czinkota: New

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