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How To Write Better Copy by Steve Harrison (Paperback, 2016)

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Price:
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That was the theory: But what about the practice?. Then, step-by-step, it takes you from 'how to write a headline' to 'how to get the response you want from your reader'. how to: write better copy teaches you to stop and think about how best to appeal to your reader before you begin, how to make your writing interesting, and how to create the brief and plan your copy.