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Googled : The End of the World As We Know It Ken Auletta 2015 MP3 CD Unabridged - Picture 1 of 1

Googled : The End of the World As We Know It by Ken Auletta (2015, CD MP3, Unabridged edition)

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Ken Auletta. -San Francisco Chronicle.

About this product

Product Information

A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape. There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined. Using Google as a stand-in for the digital revolution, Auletta takes readers inside Google's closed-door meetings and paints portraits of Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with--and against--them. In his narrative, Auletta provides the fullest account ever told of Google's rise, shares the 'secret sauce' of Google's success, and shows why the worlds of 'new' and 'old' media often communicate as if residents of different planets. Google engineers start from an assumption that the old ways of doing things can be improved and made more efficient, an approach that has yielded remarkable results' Google will generate about $20 billion in advertising revenues this year, or more than the combined prime-time ad revenues of CBS, NBC, ABC, and FOX. And with its ownership of YouTube and its mobile phone and other initiatives, Google CEO Eric Schmidt tells Auletta his company is poised to become the world's first $100 billion media company. Yet there are many obstacles that threaten Google's future, and opposition from media companies and government regulators may be the least of these. Google faces internal threats, from its burgeoning size to losing focus to hubris. In coming years, Google's faith in mathematical formulas and in slide rule logic will be tested, just as it has been on Wall Street. Distilling the knowledge accrued from a career of covering the media, Auletta will offer insights into what we know, and don't know, about what the future holds for the imperiled industry.

Product Identifiers

Publisher
Brilliance Publishing, Inc.
ISBN-10
1501284207
ISBN-13
9781501284205
eBay Product ID (ePID)
211997823

Product Key Features

Book Title
Googled : the End of the World As We Know It
Author
Ken Auletta
Format
CD MP3
Language
English
Topic
Industries / Media & Communications
Publication Year
2015
Genre
Business & Economics

Dimensions

Item Length
6.8in
Item Height
0.5in
Item Width
5.2in
Item Weight
2.7 Oz

Additional Product Features

Number of Volumes
1 Vol.
Edition Description
Unabridged Edition
Copyright Date
2015
Target Audience
Trade

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Picture 1 of 1

Googled : The End of the World As We Know It by Ken Auletta (2015, CD MP3, Unabridged edition)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Audiobooks

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How Not to Diet : The Groundbreaking Science of Healthy, Permanent Weight Loss by Michael Greger (2019, Compact Disc, Unabridged edition)

Pigeon Ser.: The Pigeon Has Feelings, Too! by Mo Willems (2005, Children's Board Books)

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