Table of Content
Contributors. Preface. Part I: The Internationalization Of Retailing: . 1. Introduction. 2. Toward A Global Retailing: The Promodè Case: Le´on Salto (Deputy Chief Operating Officer, Promodes). 3. L'internationalisation Du Prêt-à-Porter -The Case Of Kookai And Morgan's Entry Into The UK Fashion Market: Christopher M. Moore (Glasgow Caledonian University). 4. IKEA International Development: Nathalie Prime (ESCP). 5. Aer Rianta International (Ari): Mary Wilcox and Edmund O'Callaghan (Dublin Institute of Technology). 6. Free Record Shop: The Sky Is The Limit? Evert Helfferich and Marjolein Hinfelaar (Retail Management School Leeuwarden). 7. The Body Shop International: Options for Expansion: Paul Freathy (University of Stirling). 8. The Impact Of Foreign Involvement On The Greek Department Store Sector: The BHS - Klaoudatos Experience: Christina Boutsouki, University of Leicester. 9. Czech Retailers Face A Heavy Attack Of International Chains: Tomás Dritina and Tomás Krásny (INCOMA Praha). Part II: The Retailing Mix: . 10. Introduction:. 11. Nature et Découvertes Company: Marc Benoun (Universite Dauphine). 12. Shoe Express: A New Concept In Footwear Retailing: Lynn Stainsby, (Leicester University). 13. The Benetton Nebula: Frédeéric Freéry (ESCP). 14. Håagen-Dazs: Marc Dupuis and Élisabeth Tissier-Desbordes (ESCP). 15. Coop In Italy And The Low Price Challenge: Enrico Colla: Negocia-Paris. 16. When Logistics Threaten To Become A Source Of 'Competitive Disadvantage': The Intermarché Co-Operative Case: Gilles Paché (Université De La Méditerranée, Aix-Marseille Ii). 17. Finding The Right Location: A Case Study In The Ethics Of Retail Location: Paul Whysall (Nottingham Trent University). 18. The Early Socialization of Graduates Into The Retail Industry: Jacqui Gush (Bournemouth University). 19. A Christmas Fit For A Princes' Square: The Role Of Design In Shopping Centre Positioning: Malcolm Lochhead and Christopher M. Moore (Glasgow Caledonian University). 20. La Caisse d'Épargne : Toward Optimal Distribution: Frédéric Jallat And Elisabeth Tissier-Desbordes, (ESCP). 21. The Olympic Museum Shop: Lluis Martinez-Ribes, Esade And Maria Dolores De Juan Vigaray (Universitat D'alacant). Index.
