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Business Intelligence : Data Mining and Optimization for Decision Making by Carlo Vercellis (2009, Hardcover)

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Data Mining und Optimierung zur Erleichterung von Entscheidungen: Der Autor dieses Bandes hat Informationen zu diesem Thema zusammengefasst und aufbereitet, die Sie sonst mühsam in der weit verstreuten Fachliteratur suchen müssten. Mathematische Modelle und Analysenverfahren werden gut verständlich eingeführt und anhand von Beispielen und Fallstudien aus der Praxis erläutert.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470511389
ISBN-13
9780470511381
eBay Product ID (ePID)
64433255

Product Key Features

Author
Carlo Vercellis
Publication Name
Business Intelligence : Data Mining and Optimization for Decision Making
Format
Hardcover
Language
English
Publication Year
2009
Type
Textbook
Number of Pages
448 Pages

Dimensions

Item Length
8.9in
Item Height
1.2in
Item Width
6.3in
Item Weight
27 Oz

Additional Product Features

Lc Classification Number
Hd30.23
Table of Content
Preface. I Components of the decision-making process. 1 Business intelligence. 1.1 Effective and timely decisions. 1.2 Data, information and knowledge. 1.3 The role of mathematical models. 1.4 Business intelligence architectures. 1.5 Ethics and business intelligence. 1.6 Notes and readings. 2 Decision support systems. 2.1 Definition of system. 2.2 Representation of the decision-making process. 2.3 Evolution of information systems. 2.4 Definition of decision support system. 2.5 Development of a decision support system. 2.6 Notes and readings. 3 Data warehousing. 3.1 Definition of data warehouse. 3.2 Data warehouse architecture. 3.2.1 ETL tools. 3.3 Cubes and multidimensional analysis. 3.4 Notes and readings. II Mathematical models and methods. 4 Mathematical models for decision making. 4.1 Structure of mathematical models. 4.2 Development of a model. 4.3 Classes of models. 4.4 Notes and readings. 5 Data mining. 5.1 Definition of data mining. 5.2 Representation of input data. 5.3 Data mining process. 5.4 Analysis methodologies. 5.5 Notes and readings. 6 Data preparation. 6.1 Data validation. 6.2 Data transformation. 6.3 Data reduction. 7 Data exploration. 7.1 Univariate analysis. 7.2 Bivariate analysis. 7.3 Multivariate analysis. 7.4 Notes and readings. 8 Regression. 8.1 Structure of regression models. 8.2 Simple linear regression. 8.3 Multiple linear regression. 8.4 Validation of regression models. 8.5 Selection of predictive variables. 8.6 Notes and readings. 9 Time series. 9.1 Definition of time series. 9.2 Evaluating time series models. 9.3 Analysis of the components of time series. 9.4 Exponential smoothing models. 9.5 Autoregressive models. 9.6 Combination of predictive models. 9.7 The forecasting process. 9.8 Notes and readings. 10 Classification. 10.1 Classification problems. 10.2 Evaluation of classification models. 10.3 Classification trees. 10.4 Bayesian methods. 10.5 Logistic regression. 10.6 Neural networks. 10.7 Support vector machines. 10.8 Notes and readings. 11 Association rules. 11.1 Motivation and structure of association rules. 11.2 Single-dimension association rules. 11.3 Apriori algorithm. 11.4 General association rules. 11.5 Notes and readings. 12 Clustering. 12.1 Clustering methods. 12.2 Partition methods. 12.3 Hierarchical methods. 12.4 Evaluation of clustering models. 12.5 Notes and readings. III Business intelligence applications. 13 Marketing models. 13.1 Relational marketing. 13.2 Salesforce management. 13.3 Business case studies. 13.4 Notes and readings. 14 Logistic and production models. 14.1 Supply chain optimization. 14.2 Optimization models for logistics planning. 14.3 Revenue management systems. 14.4 Business case studies. 14.5 Notes and readings. 15 Data envelopment analysis. 15.1 Efficiency measures. 15.2 Efficient frontier. 15.3 The CCR model. 15.4 Identification of good operating practices. 15.5 Other models. 15.6 Notes and readings. Appendix A Software tools. Appendix B Dataset repositories. References. Index.
Copyright Date
2008
Topic
Management Information Systems, Decision-Making & Problem Solving, Probability & Statistics / General, Databases / Data Mining
Lccn
2008-043814
Dewey Decimal
658.4/038
Intended Audience
Scholarly & Professional
Dewey Edition
22
Illustrated
Yes
Genre
Computers, Business & Economics, Mathematics

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Business Intelligence : Data Mining and Optimization for Decision Making by Carlo Vercellis (2009, Hardcover)

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