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Becoming a Public Relations Writer : A Writing Workbook for Emerging and Established Media by Ronald D. Smith (2011, Trade Paperback, Revised edition)

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Product Information

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere---from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fourth edition has been updated to reflect significant developments in the public relations field, including: New chapter on multimedia and social media releases New chapter on websites, blogs, and wikis Expansion of the chapter on direct mail and online appeals Updated examples of actual pieces of public relations writing A companion website including writing exercises, PowerPoint presentations, and relevant links Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

Product Identifiers

Publisher
Routledge
ISBN-10
0415888026
ISBN-13
9780415888028
eBay Product ID (ePID)
102981175

Product Key Features

Author
Ronald D. Smith
Publication Name
Becoming a Public Relations Writer : a Writing Workbook for Emerging and Established Media
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2011
Type
Textbook
Number of Pages
432 Pages

Dimensions

Item Length
9.3in
Item Height
0.9in
Item Width
7.4in
Item Weight
26.5 Oz

Additional Product Features

Lc Classification Number
Hm1221.S768 2012
Edition Description
Revised Edition
Edition Number
4
Copyright Date
2012
Target Audience
Scholarly & Professional
Topic
Public Relations
Lccn
2011-027445
Dewey Decimal
659.2
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

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Becoming a Public Relations Writer : A Writing Workbook for Emerging and Established Media by Ronald D. Smith (2011, Trade Paperback, Revised edition)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Becoming a Public Relations Writer: A Writing Workbook for Emerging and...

item 2 Becoming a Public Relations Writer: A Writing Workbook for Emerging and E - GOOD

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item 4 Becoming a Public Relations Writer:..., Smith, Ronald D

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