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Bases Teoricas Da Neurociencia Do Consumidor by Cavalcante De Almeida Carlos Felipe (2014, Trade Paperback)

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Product Information

Visto como uma ilusao por uns e uma promessa por outros, a convergencia entre conhecimentos de marketing e neurociencia vem possibilitando diversas descobertas ao mesmo tempo em que gera amplas discussoes sobre os limites eticos e sobre as aplicacoes praticas de suas analises. Essas discussoes geram conhecimentos que estao sendo gradativamente trabalhados em direcao a consolidacao de um arcabouco teorico da area. Este livro tem, assim, como objetivo discutir sobre a fundamentacao teorica da aplicacao da neurociencia em pesquisas sobre o comportamento do consumidor. Para isso, buscou-se apresentar conceitos e definicoes provenientes da aplicacao da neurociencia tanto no marketing como em outras areas da ciencia social, levantar o processo de evolucao desse conhecimento, mapear as tecnicas e tecnologias mais utilizadas atualmente, assim como apresentar aspectos multidisciplinares, eticos e limitantes do campo."

Product Identifiers

Publisher
AV Akademikerverlag Gmbh & Co. KG
ISBN-10
3639693329
ISBN-13
9783639693324
eBay Product ID (ePID)
215856731

Product Key Features

Book Title
Bases Teoricas Da Neurociencia Do Consumidor
Author
Cavalcante De Almeida Carlos Felipe
Format
Trade Paperback
Language
Eng,Portuguese
Topic
Marketing / General
Publication Year
2014
Genre
Business & Economics
Number of Pages
280 Pages

Dimensions

Item Length
9in
Item Height
0.6in
Item Width
6in
Item Weight
14.6 Oz

Additional Product Features

Target Audience
Trade
Illustrated
Yes

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Bases Teoricas Da Neurociencia Do Consumidor by Cavalcante De Almeida Carlos Felipe (2014, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

The Lost Book of Herbal Remedies by Claude Davis (2018, Paperback)

The Empyrean Ser.: Iron Flame by Rebecca Yarros (2023, Hardcover)

The 4 Hour Body by Timothy Ferriss (Hardcover, 2010, First Edition)

Outlive Gifford Bil (2023,Paperback)

A Court of Thorns and Roses Ser.: A Court of Thorns and Roses Paperback Box Set (5 Books) by Sarah J. Maas (2022, Trade Paperback)

The Women : A Novel by Kristin Hannah (2024, Hardcover)

The Book of Enoch by Enoch (2017, Hardcover)

Save on Books

Sailor Moon Raisonne ART WORKS 1991 - 2023 Normal Edition 9784065309094

😇, 😇DIAGNOSTIC STATISTICAL MANUAL OF MENTAL DISORDERSvTEXT REVISION DSM 5 TR

If I Did It: Confessions of the Killer by The Goldman Family (English) Paperback

THE BOOK OF ENOCH - Translated by R. H Charles (1917 Translation, Hardback)

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Trading in the Zone : Master the Market with Confidence, Discipline, and a...

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