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AOL.com : How Steve Case Beat Bill Gates, Nailed the Netheads and Made Millions in the War for the Web by Kara Swisher (1999, Trade Paperback)

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AOL.COM By Kara Swisher **BRAND NEW**.

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Product Information

In 1996, Kara Swisher, then a reporter at The Washington Post, was granted unprecedented access to one of the hottest and most closely watched companies in the world, America Online, Inc. Inaol.com, Swisher has written a book that captures the secrets of how AOL beat the competition and became the world's biggest online company. Swisher also reveals the company's behind-the-scenes dealings with Microsoft cofounders Bill Gates and Paul Allen, CompuServe, Prodigy, Netscape, and the Christian Right. Throughout its existence, AOL has repeatedly been written off by the media and the high-tech world. Bill Gates threatened to buy it or bury it. Deep-pocketed competitors such as CompuServe and Prodigy thought little of their smaller rival. And AOL made matters worse by committing a series of public-relations and technical blunders that became front page news and enraged its subscribers. But the company--a "cyber-cockroach"--refused to die. Now, with over eleven million subscribers, AOL is the undisputed leader in the online world, vitally positioned at the nexus of big business, high tech, advertising, and new media. In telling the story of AOL, Swisher also conveys the fascinating history of the online business, which has its origins in the dreams of an eccentric and little-known entrepreneur named Bill Von Meister, whose grand ideas and big spending spawned the fledgling company that would become AOL. But it fell to a young marketing executive named Steve Case to build AOL while fending off an onslaught of wealthier competitors and suitors. Ultimately, as Swisher vividly illustrates, AOL gained supremacy because Case possessed the best vision for his company, establishing AOL as a vibrant virtual community rather than an online shopping center or business tool. Included in that community is an array of enthusiasts, activists, and deviants who at times clash in battles over freedom of expression and family values, a flash point best illustrated here by AOL's fight against the Communications Decency Act. Re-creating all of the major moments in AOL's frenzied history,aol.comis a fascinating and important inside story about the birth of a new medium, the enterprising innovators who are leading it, and the way it is changing our culture.

Product Identifiers

Publisher
Crown Publishing Group, T.H.E.
ISBN-10
0812931912
ISBN-13
9780812931914
eBay Product ID (ePID)
177566

Product Key Features

Book Title
AOL.com : How Steve Case Beat Bill Gates, Nailed the Netheads and Made Millions in the War for the Web
Author
Kara Swisher
Format
Trade Paperback
Language
English
Topic
Industries / Computers & Information Technology, Library & Information Science / Digital & Online Resources, Business
Publication Year
1999
Genre
Biography & Autobiography, Business & Economics, Language Arts & Disciplines
Number of Pages
400 Pages

Dimensions

Item Length
8in
Item Height
0.8in
Item Width
5.2in
Item Weight
13.1 Oz

Additional Product Features

Copyright Date
1999
Target Audience
Trade
Dewey Decimal
338.7/61004678/0973
Dewey Edition
21
Illustrated
Yes

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item 1 AOL.com
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item 2 AOL.com
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item 3 AOL.com Swisher, Kara paperback Used - Very Good
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item 4 AOL.com by Kara Swisher
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item 5 AOL.com by Swisher
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item 6 AOL.COM By Kara Swisher **BRAND NEW**
$35.95
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AOL.com : How Steve Case Beat Bill Gates, Nailed the Netheads and Made Millions in the War for the Web by Kara Swisher (1999, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 AOL.com

item 2 AOL.com

item 3 AOL.com Swisher, Kara paperback Used - Very Good

item 4 AOL.com by Kara Swisher

item 5 AOL.com by Swisher

item 6 AOL.COM By Kara Swisher BRAND NEW

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