It will help you The Startup Owner�s Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. Compute how you'll drive your startup to repeatable, scalable profits.
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About this product
Product Identifiers
PublisherK&S Ranch Publishing LLC
ISBN-100984999302
ISBN-139780984999309
eBay Product ID (ePID)125668212
Product Key Features
Publication Year2012
SubjectGeneral
Number of Pages571 Pages
LanguageEnglish
Publication NameStartup Owner's Manual : the Step-By-Step Guide for Building a Great Company
TypeTextbook
AuthorBob Dorf, Steve Blank
Subject AreaBusiness & Economics
FormatHardcover
Additional Product Features
Intended AudienceScholarly & Professional
Dewey Edition23
TitleLeadingThe
Dewey Decimal658.11
SynopsisNow a decade after The Four Steps to the Epiphany sparked the Lean Startup revolution, comes its sequel... The Startup Owner's Manual. The Manual incorporates 10 years of learning and best practices that have swept the startup world. It incorporates the Business Model Canvas as the organizing principle for startup hypotheses, provides separate paths and advice for web/mobile products versus physical products, offers a wealth of detailed instruction on how to get, keep, and grow customers recognizing the different techniques for web and physical channels and teaches a "new math" for startups: "metrics that matter for fueling growth." The Startup Owner's Manual is a step-by-step, near-encyclopedic reference manual or "how to" for building a successful, scalable startup. Want to know what to do the first, week, month or year? What's the right distribution channel for your product? How to get traffic to your web site? ...and how to activate customers or users on arrival? Who are the right "first customers," and why? ...plus many more great tips in nearly 500 pages, complete with index, glossary, and Customer Development Checklists. It's the indispensible reference guide for any startup founder, entrepreneur, investor or educator., A comprehensive, step-by-step guide to getting startups right that includes detailed instruction, real-world experience, and road-tested tips for using startup expert Blank's Customer Development process to create a successful, scalable company.