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YouTube und Seine Kinder : Wie Online-Video, Web TV und Social Media Die Kommunikation Von Marken, Medien und Menschen Revolutionieren by Achim Beißwenger (2010, Trade Paperback)

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Weltweit vollzieht sich in der Medienlandschaft und Unternehmenskommunikation ein revolutionarer Umbruch. Neben technologischen Entwicklungen des Web 2.0 zeugen vor allem neue Formen und Einsatzgebiete von Bewegtbild im Internet von einer veranderten Unterhaltungs- und Informationskultur. Dabei nehmen Videoangebote in Verbindung mit sozialen Netzwerken eine immer bedeutendere Rolle ein. Allein auf YouTube wird jede Minute uber 20 Stunden neues Videomaterial hochgeladen - das entspricht rund zehn Hollywood-Filmen. Pro Minute. Doch welche Strategien versprechen Erfolg? Wie lassen sich Aufmerksamkeit, Herz und Portemonnaie der zunehmend vernetzten Konsumenten erreichen? Der Band, der nunmehr in 2. Auflage vorliegt, stellt an Beispielen aus Forschung und Praxis sowohl Grundlagen, Auspragungen als auch die gesellschaftliche und okonomische Bedeutung von Onlinevideo und Web TV dar.

Product Identifiers

Publisher
NOMOS Verlagsgesellschaft
ISBN-10
3832952411
ISBN-13
9783832952419
eBay Product ID (ePID)
220282064

Product Key Features

Author
Achim Beißwenger
Publication Name
YouTube und Seine Kinder : Wie Online-Video, Web TV und Social Media Die Kommunikation Von Marken, Medien und Menschen Revolutionieren
Format
Trade Paperback
Language
German
Publication Year
2010
Type
Textbook
Number of Pages
292 Pages

Dimensions

Item Weight
15.9 Oz

Additional Product Features

Target Audience
College Audience
Topic
Media Studies
Genre
Social Science

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YouTube und Seine Kinder : Wie Online-Video, Web TV und Social Media Die Kommunikation Von Marken, Medien und Menschen Revolutionieren by Achim Beißwenger (2010, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

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Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

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