Reviews
" Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!" -- Bob Gale, writer/producer, Back to the Future trilogy, Patricia T. O'ConnerThe New York TimesA testament to the nobility, the courage -- yes, even the heroism -- of the average shopper....At last, here is a book that gives this underrated skill the respect it deserves., "At last, here is a book that gives this underrated skill the respect it deserves."-- The New York Times, "Why We Buyis a funny and insightful book for people on both sides of the retail counter."-- Michael Gould, CEO, Bloomingdale's, "At last, here is a book that gives this underrated skill the respect it deserves."--The New York Times, " Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!"-- Bob Gale, writer/producer,Back to the Futuretrilogy, R. J. IgneiziThe San Diego Union-TribuneNo matter which point of view you're coming from, shopper or shopkeeper, you'll find Underhill's tips are often funny, sometimes provocative, and almost always usable., Patricia T. O'Conner The New York Times A testament to the nobility, the courage -- yes, even the heroism -- of the average shopper....At last, here is a book that gives this underrated skill the respect it deserves., Erica Marcus Newsday What Underhill offers in this delightful and engrossing book is a primer in the science of shopping...The effect of reading this book is that of being alternately entertained by hilarious stories and enlightened by trenchant observations., Erica MarcusNewsdayWhat Underhill offers in this delightful and engrossing book is a primer in the science of shopping...The effect of reading this book is that of being alternately entertained by hilarious stories and enlightened by trenchant observations., "Why We Buy is a funny and insightful book for people on both sides of the retail counter." -- Michael Gould, CEO, Bloomingdale's, "At last, here is a book that gives this underrated skill the respect it deserves." -- The New York Times, "I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...fascinating."--Rocky Mountain News(Denver)
