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Web Metrics : Proven Methods for Measuring Web Site Success by Jim Sterne (2002, Trade Paperback / Online Resource)

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Product Information

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience Companion Web site contains links to online tools, resources, and white papers

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471220728
ISBN-13
9780471220725
eBay Product ID (ePID)
2246160

Product Key Features

Author
Jim Sterne
Publication Name
Web Metrics : Proven Methods for Measuring Web Site Success
Format
Trade Paperback
Language
English
Publication Year
2002
Type
Textbook
Number of Pages
448 Pages

Dimensions

Item Length
9.2in
Item Height
1in
Item Width
7.4in
Item Weight
0 Oz

Additional Product Features

Lc Classification Number
Tk5105.888.S743 2002
Reviews
"...A great book which actually manages to make a boring subject worth reading about..." ( Internet News Bulletin , 18 September 2002) "...if the book had been published earlier, perhaps there would have been less fallout from the dot.com bubble bursting..." (www. Suchmaschinen Optimierung (German), 17 September 2002) "...innovative...provides you with everything you need to know to measure your online business strategy..." (www. Software Pro, 18 September 2002) "...a useful book...useful to anyone in web development..." ( Computer Bulletin , May 2003) "...if you have lots of money and lots of staff, I would recommend you get this book..." ( Cvu , June 2003) "...the content is solid and valuable...a book worth buying..." ( Performance Measurement and Metrics , August 03)
Table of Content
Acknowledgments.About the Author.The Web Is Great: Get Over It, Get on With It.Measuring Measurement.Raising the Flag, Convincing the Boss.Web Measurement Standards.Sawing Logs.How Good Are You at Making Noise?How Good Are You at Buying Noise?Measuring Web Site Performance: The Need for Speed.Calculating the Caliber of Content.Well-Marked Trails: Measuring Web Site Navigation.Calculating Conversion.Maximizing Customer Information: The Personalization Continuum.Measuring the Value of Online Customer Service.Field Studies.Making It Work by Bringing It All Together.Appendix: How Interactive Ads Are Delivered and Measurement Implication.Index.
Copyright Date
2002
Topic
Internet / General
Lccn
2002-007030
Dewey Decimal
025.04
Intended Audience
Trade
Dewey Edition
21
Illustrated
Yes
Genre
Computers

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item 1 Web Metrics: Proven Methods for Measuring Web Site Success - Paperback - GOOD
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item 2 Web Metrics : Proven Methods for Measuring Web Site Success Jim S
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Web Metrics : Proven Methods for Measuring Web Site Success by Jim Sterne (2002, Trade Paperback / Online Resource)

About this product

Product Information

Product Identifiers

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Additional Product Features

All listings for this product

item 1 Web Metrics: Proven Methods for Measuring Web Site Success - Paperback - GOOD

item 2 Web Metrics : Proven Methods for Measuring Web Site Success Jim S

item 3 Web Metrics: Proven Methods for Measuring Web Site Success by Sterne, Jim

item 4 Web Metrics: Proven Methods for Measuri..., Sterne, Jim

item 5 Web Metrics: Proven Methods for Measuring... by Sterne, Jim Paperback / softback

item 6 Web Metrics : Proven Methods for Measuring Web Site Success by Jim Sterne (2002,

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