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We Interrupt This Newscast : How to Improve Local News and Win Ratings, Too by Tom Rosenstiel, Todd Belt, Marion Just, Walter Dean and Dante Chinni (2007, Hardcover)

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About this product

Product Information

The main argument of this book is that local TV news can practice high-quality journalism without sacrificing commercial success.

Product Identifiers

Publisher
Cambridge University Press
ISBN-10
0521871158
ISBN-13
9780521871150
eBay Product ID (ePID)
57006125

Product Key Features

Author
Tom Rosenstiel, Marion Just, Walter Dean, Todd Belt, Danté Chinni
Publication Name
We Interrupt this Newscast : How to Improve Local News and Win Ratings, Too
Format
Hardcover
Language
English
Publication Year
2007
Type
Textbook
Number of Pages
244 Pages

Dimensions

Item Length
9.2in
Item Height
0.6in
Item Width
6.1in
Item Weight
18.4 Oz

Additional Product Features

Lc Classification Number
Pn4888.T4 W37 2007
Reviews
"The book... is We Interrupt This Newscast. â€¦ Get it. Read it. And maybe, most important, buy a copy for your boss." Charles Gibson, ABC News, from his Paul White address to RTNDA, 2006, "We Interrupt This Newscast is must reading for everyone in local news—print and broadcast alike—and for any citizen or student who cares about the future of news in their community. Through compelling evidence and analysis, the authors demonstrate how and why audiences reward quality journalism and why short-term thinking about profits is a lousy long-term ratings strategy." Thomas E. Patterson, Harvard University, "Finally, someone has collected the data to prove what I have always believed: you don't have to dumb down the news to get more viewers. The authors show conclusive evidence that if TV journalism is good, good ratings will follow. If enough news directors will just read this book, TV news could be changed forever and for the better." Bob Schieffer, CBS News and Distinguished Professor, Texas Christian University, "The book... is We Interrupt This Newscast. ... Get it. Read it. And maybe, most important, buy a copy for your boss."
Table of Content
Acknowledgments; 1. A prologue: what this book is for Dante Chinni and Tom Rosenstiel; 2. The knowledge base Tom Rosenstiel and Marion Just; 3. 'I-Teams' and 'Eye Candy': the reality of local TV news Wally Dean and Atiba Pertilla; 4. The myths that dominate local TV news: the X-structure and the fallacy of the hook and hold method of TV news Wally Dean, Atiba Pertilla and Todd Belt; 5. The magic formula: how to make TV that viewers will watch Todd Belt and Marion Just; 6. Steps to better coverage Todd Belt and Marion Just; 7. Putting it all into action: techniques for changing newsroom cultures Wally Dean; 8. The road ahead: the future of local TV news Tom Rosenstiel and Dante Chinni; Appendix A. Design team members; Appendix B. Quality grading criteria and value codes; Appendix C. Content analysis intercoder reliability analyses; Appendix D. Sample of local TV news stations; Appendix E. 2005 follow-up study; Notes; References; Index.
Copyright Date
2007
Target Audience
Scholarly & Professional
Topic
Media Studies, Television / General
Lccn
2006-025896
Dewey Decimal
070.4/33
Dewey Edition
22
Illustrated
Yes
Genre
Social Science, Performing Arts

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We Interrupt This Newscast : How to Improve Local News and Win Ratings, Too by Tom Rosenstiel, Todd Belt, Marion Just, Walter Dean and Dante Chinni (2007, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

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Additional Product Features

All listings for this product

item 1 We Interrupt This Newscast : How to Improve Local News and Win Ra

item 2 We Interrupt This Newscast: How to Improve Local News and Win

item 3 We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too: New

item 4 We Interrupt This Newscast: How To Improve Local News And Win Ratings, Too: B...

item 5 We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too by Ma

item 6 We Interrupt This Newscast: How to Improve Loca, Rosenstiel, Just, Belt, HB-,

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