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The Strategyzer Ser.: Value Proposition Design : How to Create Products and Services Customers Want by Yves Pigneur, Alexander Osterwalder, Gregory Bernarda and Alan Smith (2014, Trade Paperback)

4.758 product ratings

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98.5% positive feedback

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New Trade paperback

About this product

Product Information

A guide to burning cash, communicating poorly, and spending your short life building stuff nobody wants. Bad Value Proposition Design

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118968050
ISBN-13
9781118968055
eBay Product ID (ePID)
201621026

Product Key Features

Book Title
Value Proposition Design : How to Create Products and Services Customers Want
Author
Yves Pigneur, Alan Smith, Alexander Osterwalder, Gregory Bernarda
Format
Trade Paperback
Language
English
Topic
Industrial Design / Product, Customer Relations, Entrepreneurship, General, Production & Operations Management, Strategic Planning, Quality Control
Publication Year
2014
Genre
Technology & Engineering, Business & Economics
Number of Pages
320 Pages

Dimensions

Item Length
7.5in
Item Height
0.7in
Item Width
9.3in
Item Weight
27.3 Oz

Additional Product Features

Series Volume Number
2
Lc Classification Number
Hd30.28
Designed by
Papadakos, Trish
Table of Content
1. Canvas 1.1 Customer Profile 10 1.2 Value Map 26 1.3 Fit 40 2. Design 2.1 Prototyping Possibilities 74 2.2 Starting Points 86 2.3 Understanding Customers 104 2.4 Making Choices 120 2.5 Finding the Right Business Model 142 2.6 Designing in Established organizations 158 3. Test 3.1 What to Test 188 3.2 Testing Step-by-Step 196 3.3 Experiment library 214 3.4 Bringing it All Together 238 4. Evolve 4.1 Create Alignment 260 4.2 Measure & Monitor 262 4.3 Improve Relentlessly 264 4.4 Reinvent Yourself Constantly 266 4.5 Taobao: Reinventing (E-)Commerce 268 Glossary 276 Core Team 278 Prereaders 279 Bios 280 Index 282
Copyright Date
2014
Lccn
2015-303108
Dewey Decimal
658.4012
Intended Audience
Trade
Series
The Strategyzer Ser.
Dewey Edition
23
Illustrated
Yes

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4.8 out of 5 stars based on 8 product ratings

8 product ratings

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5 out of 5 stars
by cargra-ilvvokkbApr 20, 2016
Easy to read, great content!!!!
Excelent book to creat new business and define your estrategy.
Verified purchase: Yes | Condition: New
5 out of 5 stars
by sa_roadrunnerAug 29, 2018
A great guide to help find or continue to define your business path
It has a lot of useful information and presents it in a way which is easily digestible for people who are both visual learners and readers.
Verified purchase: Yes | Condition: New
5 out of 5 stars
by eflexx1Oct 24, 2018
Fantastic book!
A must read for entrepreneurs who really want to succeed!
Verified purchase: Yes | Condition: New
5 out of 5 stars
by irzhi_7Jan 25, 2021
Awesome
Great deal!!
Verified purchase: Yes | Condition: Pre-owned

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Picture 1 of 1

The Strategyzer Ser.: Value Proposition Design : How to Create Products and Services Customers Want by Yves Pigneur, Alexander Osterwalder, Gregory Bernarda and Alan Smith (2014, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

Ratings and Reviews

Most relevant reviews

Easy to read, great content!!!!

A great guide to help find or continue to define your business path

Fantastic book!

Awesome

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