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World Business: Globalization, Strategy and Analysis by John Hill (Paperback, 2004)

About this product

About this product

Product Information

This text includes many traditional International Business topics such as Internationalization and Global Strategy. While most texts take a functional approach (i.e. Marketing, HR, Production), this text integrates the functions with global/multi-market sourcing, manufacturing, supply chain distribution, along with integrative mechanisms, such as, global HRM, IT systems, and new product development. Localization issues are viewed as essential parts of strategy, which are more important in some industries and situations than others. The underlying rationale, explained in chapter one, and reinforced throughout the text, is that globalization; technology transfers and modernization take time to diffuse across world markets and within individual countries.

Product Identifiers

Publisher
Cengage Learning, Inc
ISBN-13
9780324274110
eBay Product ID (ePID)
96601433

Product Key Features

Author
John Hill
Publication Name
World Business: Globalization, Strategy and Analysis
Format
Paperback
Language
English
Subject
Business
Publication Year
2004
Type
Textbook
Number of Pages
550 Pages

Dimensions

Item Height
249mm
Item Width
203mm
Item Weight
1148g

Additional Product Features

Title_Author
John Hill
Country/Region of Manufacture
United States

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