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Marketing Interno y Gestion de Recursos Humanos by Francisco Javier Barranco Saiz (Paperback, 2000)

About this product

About this product

Product Information

Las tecnicas de marketing inter permiten a la empresa conseguir una plantilla integrada y motivada que genere una buena calidad interna y que permita, a su vez, proyectar al exterior la maxima calidad. Esta obra analiza con profundidad la aplicacion concreta del marketing a la gestion del capital huma de la empresa, lo que se ha venido deminando marketing inter. El principio basico de esta nueva especialidad es simple: la empresa, ademas del cliente exter, tiene un nuevo tipo de cliente, el inter, el propio trabajador al cual hay que vender ideas, culturas, politicas, proyectos, etc.

Product Identifiers

Publisher
Piramide Ediciones
ISBN-10
8436814568
ISBN-13
9788436814569
eBay Product ID (ePID)
190771174

Product Key Features

Author
Francisco Javier Barranco Saiz
Format
Unsewn / Adhesive Bound, Trade Paperback (US), Paperback
Language
English, English & Spanish, Spanish
Subject
Sales & Marketing

Additional Product Features

Out-Of-Print Date
19/08/2009
Date of Publication
01/08/2000
Imprint
Piramide Ediciones
Country of Publication
United States

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