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Tupperware : The Promise of Plastic in 1950s America by Alison J. Clarke (2001, Trade Paperback, Reprint)

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Tupperware : The Promise of Plastic in 1950s America, Paperback by Clarke, Alison J., ISBN 1560989203, ISBN-13 9781560989202, Brand New, Free shipping in the US The Tupperware party and all its socio-economic consequences are explored in this unique study of the 1950s phenomenon, which represented the powerful influence of corporations on the American family.

About this product

Product Information

From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperware has become an icon of suburban living. Tracing the fortunes of Earl Tupper's polyethylene containers from early design to global distribution, Alison J. Clarke explains how Tupperware tapped into potent commercial and social forces, becoming a prevailing symbol of late twentieth-century consumer culture. Invented by Earl Tupper in the 1940s to promote thrift and cleanliness, the pastel plasticwares were touted as essential to a postwar lifestyle that emphasized casual entertaining and celebrated America's material abundance. By the mid-1950s the Tupperware party, which gathered women in a hostess's home for lively product demonstrations and sales, was the foundation of a multimillion-dollar business that proved as innovative as the containers themselves. Clarke shows how the "party plan" direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.

Product Identifiers

Publisher
Smithsonian Institution Scholarly Press
ISBN-10
1560989203
ISBN-13
9781560989202
eBay Product ID (ePID)
1834319

Product Key Features

Book Title
Tupperware : the Promise of Plastic in 1950s America
Author
Alison J. Clarke
Format
Trade Paperback
Language
English
Features
Reprint
Topic
Materials Science / General, United States / 20th Century, Social History, Technical & Manufacturing Industries & Trades, Corporate & Business History
Publication Year
2001
Genre
Technology & Engineering, Business & Economics, History
Number of Pages
256 Pages

Dimensions

Item Length
9in
Item Height
0.7in
Item Width
6in
Item Weight
12 Oz

Additional Product Features

Edition Description
Reprint
Reviews
"Alison Clarke tells [Tupperware's story] with wit and erudition."- Newsweek "This detailed and entertaining book explores how the plastic storage containers known as Tupperware rose to prominence in 1950s America. . . . Tupperware was more than just a clever use of plastic and an equally clever marketing tool, it was a symbol of its time and a perfect product for a consumerist age."- American History "[Tupperware] explores that domestic icon of suburbia and its role in feminist history."- Washington Post "Clarke's cultural analysis contributes to our growing appreciation of women's agency in the 1950s USA, as well as in the larger culture of consumption."- Women's Review of Books, "Alison Clarke tells [Tupperware's story] with wit and erudition."-- Newsweek "This detailed and entertaining book explores how the plastic storage containers known as Tupperware rose to prominence in 1950s America. . . . Tupperware was more than just a clever use of plastic and an equally clever marketing tool, it was a symbol of its time and a perfect product for a consumerist age."-- American History "[Tupperware] explores that domestic icon of suburbia and its role in feminist history."-- Washington Post "Clarke's cultural analysis contributes to our growing appreciation of women's agency in the 1950s USA, as well as in the larger culture of consumption."-- Women's Review of Books, "Alison Clarke tells [Tupperware's story] with wit and erudition."Newsweek "This detailed and entertaining book explores how the plastic storage containers known as Tupperware rose to prominence in 1950s America. . . . Tupperware was more than just a clever use of plastic and an equally clever marketing tool, it was a symbol of its time and a perfect product for a consumerist age."American History "[Tupperware] explores that domestic icon of suburbia and its role in feminist history."Washington Post "Clarke's cultural analysis contributes to our growing appreciation of women's agency in the 1950s USA, as well as in the larger culture of consumption."Women's Review of Books
Copyright Date
2001
Target Audience
Trade
Lccn
99-016972
Dewey Decimal
338.7/668497/0973
Dewey Edition
21
Illustrated
Yes

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item 1 Tupperware: The Promise of Plastic in 1950's America
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item 2 Tupperware: The Promise of Plastic in 1950's America By Alison J
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item 3 Tupperware: The Promise of Plastic in 1950's America
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item 4 Tupperware: The Promise of Plastic in 1950s America by Alison J Clarke: Used
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item 5 Tupperware : The Promise of Plastic in 1950s America by Alison J. Clarke (2001,
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item 6 Tupperware : The Promise of Plastic in 1950s America, Paperback by Clarke, Al...
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item 7 Tupperware: The Promise of Plastic in 1950's America by Clarke, Alison J.
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