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The Routledge Companion to Digital Consumption by Russell W. Belk, Rosa Llamas (Hardcover, 2012)

About this product

About this product

Product Information

The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge. The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780415679923
eBay Product ID (ePID)
129187121

Product Key Features

Author
Russell W. Belk, Rosa Llamas
Publication Name
The Routledge Companion to Digital Consumption
Format
Hardcover
Language
English
Subject
Computer Science, Marketing
Publication Year
2012
Type
Textbook
Number of Pages
438 Pages

Dimensions

Item Height
246mm
Item Width
174mm
Item Weight
953g

Additional Product Features

Series Title
Routledge Companions in Business, Management and Marketing
Editor
Rosa Llamas, Russell W. Belk
Country/Region of Manufacture
United Kingdom

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