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The Jet Sex : Airline Stewardesses and the Making of an American Icon by Victoria Vantoch (2013, Hardcover)

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In the years after World War II, the airline stewardess became one of the most celebrated symbols of American womanhood. Stewardesses appeared on magazine covers, on lecture circuits, and in ad campaigns for everything from milk to cigarettes. Airlines enlisted them to pose for publicity shots, mingle with international dignitaries, and even serve (in sequined minidresses) as the official hostesses at Richard Nixon's inaugural ball. Embodying mainstream America's perfect woman, the stewardess was an ambassador of femininity and the American way both at home and abroad. Young, beautiful, unmarried, intelligent, charming, and nurturing, she inspired young girls everywhere to set their sights on the sky. In The Jet Sex , Victoria Vantoch explores in rich detail how multiple forces--business strategy, advertising, race, sexuality, and Cold War politics--cultivated an image of the stewardess that reflected America's vision of itself, from the wholesome girl-next-door of the 1940s to the cosmopolitan glamour girl of the Jet Age to the sexy playmate of the 1960s. Though airlines marketed her as the consummate hostess--an expert at pampering her mostly male passengers, while mixing martinis and allaying their fears of flying--she bridged the gap between the idealized 1950s housewife and the emerging "working woman." On the international stage, this select cadre of women served as ambassadors of their nation in the propaganda clashes of the Cold War. The stylish Pucci-clad American stewardess represented the United States as middle class and consumer oriented--hallmarks of capitalism's success and a stark contrast to her counterpart at Aeroflot, the Soviet national airline. As the apotheosis of feminine charm and American careerism, the stewardess subtly bucked traditional gender roles and paved the way for the women's movement. Drawing on industry archives and hundreds of interviews, this vibrant cultural history offers a fresh perspective on the sweeping changes in twentieth-century American life.

Product Identifiers

Publisher
University of Pennsylvania Press
ISBN-10
0812244818
ISBN-13
9780812244816
eBay Product ID (ePID)
159866766

Product Key Features

Book Title
Jet Sex : Airline Stewardesses and the Making of an American Icon
Author
Victoria Vantoch
Format
Hardcover
Language
English
Topic
United States / 20th Century, Food, Lodging & Transportation / General, Gender Studies, Aviation / Commercial
Publication Year
2013
Genre
Travel, Transportation, History, Social Science
Number of Pages
296 Pages

Dimensions

Item Length
9in
Item Height
0.6in
Item Width
6in
Item Weight
23.5 Oz

Additional Product Features

Lc Classification Number
Hd8039.A43
Reviews
" The Jet Sex is an impressive study of the stewardess as an American icon and a real human being. Those of us who came of age in the 1950s and 1960s can't help but remember her appeal as a model of beauty and of service in the magical realm of flying. Written in sprightly and compelling prose, the book should appeal both to scholars and to the general public."-Lois Banner, author of Marilyn: The Passion and the Paradox, "An original, evocative, and informative work that explores provocative questions about the place of the stewardess in American culture. With a flair for storytelling and for capturing the experiences of individual stewardesses, Victoria Vantoch also gives us a rich description of the development of a profession, the development of an industry, and the curious ways in which gender factored in at every turn."--Jennifer Scanlon, author of Bad Girls Go Everywhere: The Life of Helen Gurley Brown, "An original, evocative, and informative work that explores provocative questions about the place of the stewardess in American culture. With a flair for storytelling and for capturing the experiences of individual stewardesses, Victoria Vantoch also gives us a rich description of the development of a profession, the development of an industry, and the curious ways in which gender factored in at every turn."-Jennifer Scanlon, author of Bad Girls Go Everywhere: The Life of Helen Gurley Brown, The Jet Sex is an impressive study of the stewardess as an American icon and a real human being. Those of us who came of age in the 1950s and 1960s can't help but remember her appeal as a model of beauty and of service in the magical realm of flying. Written in sprightly and compelling prose, the book should appeal both to scholars and to the general public., An original, evocative, and informative work that explores provocative questions about the place of the stewardess in American culture. With a flair for storytelling and for capturing the experiences of individual stewardesses, Victoria Vantoch also gives us a rich description of the development of a profession, the development of an industry, and the curious ways in which gender factored in at every turn., " The Jet Sex is an impressive study of the stewardess as an American icon and a real human being. Those of us who came of age in the 1950s and 1960s can't help but remember her appeal as a model of beauty and of service in the magical realm of flying. Written in sprightly and compelling prose, the book should appeal both to scholars and to the general public."--Lois Banner, author of Marilyn: The Passion and the Paradox
Table of Content
Introduction Chapter 1. Flying Nurses, Lady Pilots, and the Rise of Commercial Aviation Chapter 2. The Rise of the Stewardess Chapter 3. Breaking the Race Barrier Chapter 4. A New Jet-Winged World Chapter 5. Vodka, Tea, or Me? Chapter 6. From Warm-Hearted Hostesses to In-Flight Strippers Chapter 7. Beautiful Beehives and Feminist Consciousness Notes Index Note on Sources Acknowledgments
Copyright Date
2013
Target Audience
Trade
Lccn
2013-370572
Dewey Decimal
387.742
Dewey Edition
23
Illustrated
Yes

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item 1 The Jet Sex: Airline Stewardesses and the Making of an American Icon
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item 2 The Jet Sex: Airline Stewardesses and the Making of an American Icon by Vantoch
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item 4 The Jet Sex: Airline Stewardesses and the Making of an American Icon by Vantoch
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item 5 THE JET SEX: AIRLINE STEWARDESSES AND THE MAKING OF AN By Victoria Vantoch *VG+*
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The Jet Sex : Airline Stewardesses and the Making of an American Icon by Victoria Vantoch (2013, Hardcover)

About this product

Product Information

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Dimensions

Additional Product Features

All listings for this product

item 1 The Jet Sex: Airline Stewardesses and the Making of an American Icon

item 2 The Jet Sex: Airline Stewardesses and the Making of an American Icon by Vantoch

item 3 The Jet Sex: Airline Stewardesses and the Making of an American Icon by Vantoch

item 4 The Jet Sex: Airline Stewardesses and the Making of an American Icon by Vantoch

item 5 THE JET SEX: AIRLINE STEWARDESSES AND THE MAKING OF AN By Victoria Vantoch VG+

item 6 The Jet Sex: Airline Stewardesses and the Making of an American Icon by Vantoch,

item 7 The Jet Sex : Airline Stewardesses and the Making of an American Icon

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Outlive Gifford Bil (2023,Paperback)

A Court of Thorns and Roses Ser.: A Court of Thorns and Roses Paperback Box Set (5 Books) by Sarah J. Maas (2022, Trade Paperback)

The Women : A Novel by Kristin Hannah (2024, Hardcover)

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Save on Books

Sailor Moon Raisonne ART WORKS 1991 - 2023 Normal Edition 9784065309094

😇, 😇DIAGNOSTIC STATISTICAL MANUAL OF MENTAL DISORDERSvTEXT REVISION DSM 5 TR

If I Did It: Confessions of the Killer by The Goldman Family (English) Paperback

THE BOOK OF ENOCH - Translated by R. H Charles (1917 Translation, Hardback)

Magic Tree House Books 1-31 Boxed Set by Mary Pope Osborne New- Wrapper Is Torn

Trading in the Zone: Master the Market Confidence (PAPERBACK) free shipping

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