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Gender Intelligent Retailer : Discover the Connection Between Women Consumers and Business Growth by Sean McSweeney and Joanne Thomas Yaccato (2008, Hardcover)

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Product Information

How companies can create a retail environment thats better for everyone by being better for women Women make up the biggest section of the retail market, yet most retail companies do a poor job of serving and satisfying that core constituency. Many retail enterprises view women as a niche market, but at 52 percent of the population, theyre anything but. This book shows why reaching women is imperative to retail success, and how businesses can do it properly. Retail Ecology shows retailers how to build a companywide awareness of what women consumers want and how to deliver it through marketing, operations, store layout, product design and development, and even human resources. Retailers who serve women better serve everyone better. Joanne Thomas Yaccato (Toronto, ON, Canada) is President and founder of The Thomas Yaccato Group, a consulting company that helps companies create products, services, and business strategies for women. Sean McSweeney (Toronto, ON, Canada) is the manager of Mountain Equipment Coops flagship store in Toronto, Canada.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470841028
ISBN-13
9780470841020
eBay Product ID (ePID)
64474356

Product Key Features

Book Title
Gender Intelligent Retailer : Discover the Connection between Women Consumers and Business Growth
Author
SEAN Mcsweeney, Joanne Thomas Yaccato
Format
Hardcover
Language
English
Topic
Industries / Retailing, Marketing / General, Customer Relations
Publication Year
2008
Genre
Business & Economics
Number of Pages
312 Pages

Dimensions

Item Length
9.1in
Item Height
1in
Item Width
6.5in
Item Weight
29.3 Oz

Additional Product Features

Copyright Date
2008
Dewey Decimal
658.8/04
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes

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Gender Intelligent Retailer : Discover the Connection Between Women Consumers and Business Growth by Sean McSweeney and Joanne Thomas Yaccato (2008, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

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Clydesdale Classics Ser.: Meditations : Complete and Unabridged by Marcus Aurelius (2018, Trade Paperback)

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The End of Everything : How Wars Descend into Annihilation by Victor Davis Hanson (2024, Hardcover)

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