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The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing by Lon Safko (2012, Trade Paperback)

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Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues. Praise for the The Fusion Marketing Bible "As many marketers get attached to social media 'tools, ' they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon's techniques will teach you how to 'fuse' traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue." --Carmine Gallo, author of the bestselling books The Apple Experience , The Presentation Secrets of Steve Jobs , and The Innovation Secrets of Steve Jobs "Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!" --Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business "Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D." --Erik Qualman, bestselling author of Socialnomics and Digital Leader Includes 21 videos accessible through QR codes

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0071801138
ISBN-13
9780071801133
eBay Product ID (ePID)
117297945

Product Key Features

Author
Lon Safko
Publication Name
Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing
Format
Trade Paperback
Language
English
Publication Year
2012
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Length
9.1in
Item Height
0.6in
Item Width
6.1in
Item Weight
13.8 Oz

Additional Product Features

Lc Classification Number
Hf5415.S24 2013
Reviews
Social business/media offer the seminal leap forward by allowing businesses not only to have a two-way conversation with their customers and stakeholders, but also to utilize data generated through such conversations to make forward-facing marketing decisions based on predictive analytics of one form or another. Safko approaches this complex construct by building an elegantly simple model to use as a framework in this new marketing universe. He also presents concrete steps to implement a fusion marketing strategy. The text is admirably concise and easy to read with a minimum of jargon. Readers can use their cell phones to scan the copious QR codes to access videos and other resources that provide examples and cases that amplify the text. A fine introduction to this new age of marketing. Highly Recommended. Marketing collections at all levels., eoeSocial business/media offer the seminal leap forward by allowing businesses not only to have a two-way conversation with their customers and stakeholders, but also to utilize data generated through such conversations to make forward-facing marketing decisions based on predictive analytics of one form or another. Safko approaches this complex construct by building an elegantly simple model to use as a framework in this new marketing universe. He also presents concrete steps to implement a fusion marketing strategy. The text is admirably concise and easy to read with a minimum of jargon. Readers can use their cell phones to scan the copious QR codes to access videos and other resources that provide examples and cases that amplify the text. A fine introduction to this new age of marketing. Highly Recommended. Marketing collections at all levels.e
Table of Content
Introduction Acknowledgments Part 1: Fusion Media Marketing 1: It's Not About the Tools, It's All About Strategy 2: The Evolution of Marketing: How We Got Here 3: Traditional Marketing Imaged: Everything at a Glance 4: Interconnection: Traditional Media Revelation 5: Social Media and Digital Marketing: Word of Mouth . . . at the Speed of Light 6: Digital Marketing Interconnection: A Digital Synergy 7: Traditional and Digital Integration: "Fusion Marketing" 8: What's Working: Traditional Media Cost of Customer Acquisition 9: Revealing the Trinity of Social Media: The Big Three 10: Fusion Media Marketing: The Best of Both Worlds 11: Strategy: Tactics, Tools, and Objectives--the Perfect Balance 12: Take It to the Limit: "Going Fractal" 13: Moving from 2D to 3D: Exponential Opportunities Part 2: Critical Concepts 14: The Five Steps to Fusion Marketing Success 15: Conversion Strategy First: Tactics, Tools, and Microstrategies 16: The Psychology Behind the Technology: We're All Drug Pushers 17: Understanding the Sales Funnel: Just Being There 18: Filling the Void: From One Come Many Conclusion Index, IntroductionAcknowledgmentsPart 1: Fusion Media Marketing1: It's Not About the Tools, It's All About Strategy2: The Evolution of Marketing: How We Got Here3: Traditional Marketing Imaged: Everything at a Glance4: Interconnection: Traditional Media Revelation5: Social Media and Digital Marketing: Word of Mouth . . . at the Speed of Light6: Digital Marketing Interconnection: A Digital Synergy7: Traditional and Digital Integration: "Fusion Marketing"8: What's Working: Traditional Media Cost of Customer Acquisition9: Revealing the Trinity of Social Media: The Big Three10: Fusion Media Marketing: The Best of Both Worlds11: Strategy: Tactics, Tools, and Objectives--the Perfect Balance12: Take It to the Limit: "Going Fractal"13: Moving from 2D to 3D: Exponential OpportunitiesPart 2: Critical Concepts14: The Five Steps to Fusion Marketing Success15: Conversion Strategy First: Tactics, Tools, and Microstrategies16: The Psychology Behind the Technology: We're All Drug Pushers17: Understanding the Sales Funnel: Just Being There18: Filling the Void: From One Come ManyConclusionIndex
Copyright Date
2013
Topic
Marketing / General, Web / Social Media, International / Marketing, Industries / Media & Communications
Dewey Decimal
658.8
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
Genre
Computers, Business & Economics

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The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing by Lon Safko (2012, Trade Paperback)

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item 1 The Fusion Marketing Bible: Fuse Traditional Media, Social Media,

item 2 The Fusion Marketing Bible: Fuse Traditional Media, Social Media,

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