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The Emperors of Chocolate : Inside the Secret World of Hershey and Mars by Joël - Picture 1 of 1

The Emperors of Chocolate : Inside the Secret World of Hershey and Mars by Joël Glenn Brenner (1998, Hardcover)

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About this product

Product Information

Forrest Mars and Milton Hershey were visionaries who built vast kingdoms of candy through the force of their imagination and determination. In this eight-year investigation of the candy business, former Washington Post reporter Joel Glenn Brenner takes us inside a world as mysterious as Willy Wonka's Chocolate Factory, where industrial spies jockey for trade secrets and paranoid executives fight an all-out war for America's sweet tooth.Forrest Mars, the "Howard Hughes of candy", is one of the most private and innovative entrepreneurs in America, a brilliant autocrat who built one of the world's most unique companies.Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise, and after making an immense fortune, he promptly gave it all away, to fund what would become the wealthiest orphanage in history.What began as a fraternity of small family-owned businesses has grown into a multibillion-dollar cutthroat industry increasingly dominated by these two corporate leviathans. Brenner's investigation is authoritative, eye-opening, and written with a deep understanding of and feeling for her sub

Product Identifiers

Publisher
Random House Publishing Group
ISBN-10
0679421904
ISBN-13
9780679421900
eBay Product ID (ePID)
693985

Product Key Features

Book Title
Emperors of Chocolate : inside the Secret World of Hershey and Mars
Author
Joël Glenn Brenner
Format
Hardcover
Language
English
Topic
United States / 20th Century, Commerce, Industries / Food Industry, Business
Publication Year
1998
Genre
Biography & Autobiography, Business & Economics, History
Number of Pages
336 Pages

Dimensions

Item Length
9.5in
Item Height
1.2in
Item Width
6.6in
Item Weight
24.7 Oz

Additional Product Features

Lc Classification Number
Hd9200.U54h473 1999
Reviews
Who won't appreciate Joël Glenn Brenner's impressive behind-the-scenes look at the two giants of the American candy business, Hershey and Mars? Fast-moving, fascinating accounts of business are rare, and rarer still are those filled with sweet secrets, compelling characters, and corporate intrigue. The Emperors of Chocolate has it all." --G. Wayne Miller, author of Toy Wars
Target Audience
Trade
Lccn
98-021610
Dewey Decimal
338.7/664153/0973
Dewey Edition
21
Illustrated
Yes

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4.5

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Most relevant reviews

5 out of 5 stars
by mkPnLZ7WQbm@Del...Jul 19, 2006
Excellent book about big business and chocolate
This book is a fascinating comparison between the management-style and personal integrity of Hershey and Mars. Both men built chocolate empires, but from two vastly different perspectives. Hershey was known as a kind, humanitarian with a desire to create utopia where workers could live in comfort and happiness. Mars was a tyrant, but brilliant businessman who eschewed corporate high-handedness for the bottom line. Lots of fascinating insights about the chocolate industry and how both companies are run today. Excellent.
4 out of 5 stars
by mibu-8926Apr 15, 2020
Interesting
Interesting story of chocolate and chocolate production in the last 150 years.
Verified purchase: Yes | Condition: Pre-owned

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