This book has excellent reviews from acclaimed sources. There are other books that deliver better value for the money that are less academic. However, the author's ideas are high-lighted and easily found and understood. You can page through the book and quickly take those that you find most valuable. I recommend the book if you intend to read a number of sources.
Verified purchase: Yes | Condition: Pre-owned
This book has saved me some much money and is a great tool for sales people.
Verified purchase: Yes | Condition: New
Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Books
Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Books