The item you selected is unavailable, but we found something similar.

Picture 1 of 4

Stock photo

Targeted : How Technology Is Revolutionizing Advertising and the Way Companies … - Picture 1 of 4

Targeted : How Technology Is Revolutionizing Advertising and the Way Companies … - Picture 2 of 4

Targeted : How Technology Is Revolutionizing Advertising and the Way Companies … - Picture 3 of 4

Targeted : How Technology Is Revolutionizing Advertising and the Way Companies … - Picture 4 of 4

Targeted : How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers by Mike Smith (2014, Hardcover, Special)

Be the first towrite a review.

ye_anaa (16)

Price:

$16.00

Free shipping

Estimated delivery Mon, May 13 - Fri, May 17

Returns:

No returns, but backed by eBay Money back guaranteeeBay Money back guarantee.

Condition:

Brand New

Targeted : How Technology Is Revolutionizing Advertising and the Way Companies ….

About this product

Product Information

Learn the stories behind the immensely growing world of online advertising and discover how it can help you connect to an array of customers you didn't know were even there.

Product Identifiers

Publisher
Amacom
ISBN-10
0814434991
ISBN-13
9780814434994
eBay Product ID (ePID)
201661548

Product Key Features

Book Title
Targeted : How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
Author
Mike Smith
Format
Hardcover
Language
English
Topic
Marketing / General, E-Commerce / Internet Marketing, Marketing / Research
Publication Year
2014
Genre
Business & Economics
Number of Pages
224 Pages

Dimensions

Item Length
9.2in
Item Height
0.9in
Item Width
6.2in
Item Weight
13.2 Oz

Additional Product Features

Age Range
18-18
Number of Volumes
1 Vol.
Lc Classification Number
Hf6146.I58s65 2015
Edition Description
Special
Reviews
"The [book], largely distilled from approximately 400 interviews, is grounded in numerous examples that clarify and elaborate upon the complexities of new digital media." --Choice, "The book is engaging and well written. It gives a very good overview of the evolution of digital advertisingâ€¦" --ProlificWisdom.com, "â€¦great exploration of the digital landscape and the dynamics of electronic media presentation and how these can be exploited to maximize your online marketing." --The Coach Casebook, "Mike Smith has done a terrific job of laying out the world of digital marketing in consumable and digestible chunks." -- 60 Second Communications, "No matter how you feel about advertising, the technology is fascinating and the author does an excellent job of explaining how it works." --Online Searcher, "â€¦provides an eye-opening explanation of 'behavioral targeting' the technique ad firms use to track, analyze and exploit the detailed information people leave about themselves online." --Reuters, "This book is written for everyone who wants to know more about analytics-and how to benefit from their use." --Banking Exchange, "...an effective overview of the new media landscape....a good read for marketers who need a good history of the last 15 years in online media and a look at where it might all be headed." --AdPulp, "...great exploration of the digital landscape and the dynamics of electronic media presentation and how these can be exploited to maximize your online marketing." --The Coach Casebook, "This book is written for everyone who wants to know more about analytics--and how to benefit from their use." --Banking Exchange, "...provides an eye-opening explanation of 'behavioral targeting' the technique ad firms use to track, analyze and exploit the detailed information people leave about themselves online." --Reuters, "The book is engaging and well written. It gives a very good overview of the evolution of digital advertising..." --ProlificWisdom.com
Table of Content
CONTENTS Acknowledgments xi Introduction 3 Chapter 1: The Congested Online Ecosystem 13 Chapter 2: Search Engine Marketing 25 Chapter 3: Auctions and the Development of Paid-Search Advertising 33 Chapter 4: The Google Eclipse 43 Chapter 5: Display Advertising and the Advent of Ad Networks 49 Chapter 6: Real-Time Bidding and the Transformation of Online Advertising 59 Chapter 7: How Real-Time Bidding Works 69 Chapter 8: Right Media Builds Its Ad Server 79 Chapter 9: Real-Time Bidding in Action 99 Chapter 10: The Impact of Data on Digital Advertising 111 Chapter 11: Data Collection and Its Effect on Privacy 133 Chapter 12: New Technologies 157 Notes 187 Index 201 About the Author 209
Copyright Date
2014
Target Audience
Trade
Lccn
2014-021250
Dewey Decimal
659.1/11
Dewey Edition
23

All listings for this product

item 1 Targeted: How Technology Is Revolutionizing A- hardcover, Mike Smith, 0814434991
$4.46
Free shipping
item 2 Targeted: How Technology Is Revolutionizing Advertising and the Way Compa - GOOD
$4.47
Free shipping
item 3 Targeted: How Technology Is Revolutionizing Advertising and the Way Companies...
$5.36
Free shipping
item 4 Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Re
$6.00
Free shipping
item 5 Targeted: How Technology Is Revolutionizing Advertising and the Way Companies...
$6.39
Free shipping
item 6 Targeted : How Technology Is Revolutionizing Advertising and the
$6.50
Free shipping
item 7 Targeted : How Technology Is Revolutionizing Advertising and the
$6.50
Free shipping

See all 17

Best Selling in Books

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Books

The Lost Book of Herbal Remedies by Claude Davis (2018, Paperback)
4.8 out of 5 stars based on 384 product ratings
$32.00 New
---- Used
The Empyrean Ser.: Iron Flame by Rebecca Yarros (2023, Hardcover)
5.0 out of 5 stars based on 3 product ratings
$10.64 New
$7.28 Used
A Court of Thorns and Roses Ser.: A Court of Thorns and Roses Paperback Box Set (5 Books) by Sarah J. Maas (2022, Trade Paperback)
5.0 out of 5 stars based on 1 product rating
$45.00 New
$7.00 Used
The Women : A Novel by Kristin Hannah (2024, Hardcover)
5.0 out of 5 stars based on 9 product ratings
$17.00 New
$7.99 Used
Outlive Gifford Bil (2023,Paperback)
4.8 out of 5 stars based on 8 product ratings
$11.90 New
$8.99 Used
Ugly's Electrical References, 2023 Edition by Charles R. Miller (2023, Spiral)
4.9 out of 5 stars based on 15 product ratings
$11.50 New
$9.95 Used
For Love of Country : Leave the Democrat Party Behind by Tulsi Gabbard (2024, Hardcover)
No ratings or reviews yet
$26.75 New
$10.99 Used

Save on Books

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Books

A Court of Thorns and Roses Ser.: A Court of Thorns and Roses Paperback Box Set
$45.00
Trending at $45.60
Magic Tree House Books 1-28 Boxed Set by Mary Pope Osborne SEALED
$30.00
Trending at $38.99
For Love of Country: Leave the Democrat Party Behind HARDCOVER 2024 by Tulsi ...
$25.00
Trending at $30.53
The Geneva Bible 1560 Edition with Apocrypha: Large Text Bible English Complete
$20.72
Trending at $23.09
Scientific Healing Affirmations: (1924)
$6.99
Trending at $7.94
Niv Large Print Holy Bible [Paperback] GRAND RAPID
$14.39
Trending at $27.99

Shop by category

Picture 1 of 4

Targeted : How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers by Mike Smith (2014, Hardcover, Special)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Targeted: How Technology Is Revolutionizing A- hardcover, Mike Smith, 0814434991

item 2 Targeted: How Technology Is Revolutionizing Advertising and the Way Compa - GOOD

item 3 Targeted: How Technology Is Revolutionizing Advertising and the Way Companies...

item 4 Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Re

item 5 Targeted: How Technology Is Revolutionizing Advertising and the Way Companies...

item 6 Targeted : How Technology Is Revolutionizing Advertising and the

item 7 Targeted : How Technology Is Revolutionizing Advertising and the

Best Selling in Books

The Lost Book of Herbal Remedies by Claude Davis (2018, Paperback)

The Empyrean Ser.: Iron Flame by Rebecca Yarros (2023, Hardcover)

A Court of Thorns and Roses Ser.: A Court of Thorns and Roses Paperback Box Set (5 Books) by Sarah J. Maas (2022, Trade Paperback)

The Women : A Novel by Kristin Hannah (2024, Hardcover)

Outlive Gifford Bil (2023,Paperback)

Ugly's Electrical References, 2023 Edition by Charles R. Miller (2023, Spiral)

For Love of Country : Leave the Democrat Party Behind by Tulsi Gabbard (2024, Hardcover)

Save on Books

A Court of Thorns and Roses Ser.: A Court of Thorns and Roses Paperback Box Set

Magic Tree House Books 1-28 Boxed Set by Mary Pope Osborne SEALED

For Love of Country: Leave the Democrat Party Behind HARDCOVER 2024 by Tulsi ...

The Geneva Bible 1560 Edition with Apocrypha: Large Text Bible English Complete

Scientific Healing Affirmations: (1924)

Niv Large Print Holy Bible [Paperback] GRAND RAPID

You may also like

Technology Hardcover Study Guides & Test Prep Special Edition

Consumer Reports Special Issue Magazines

James Howe Hardcover Illustrated Fiction Books

Study Hardcovers Prep Advertising

Engineering & Technology Technology Hardcover Nonfiction Books

Engineering & Technology Hardcover Textbooks