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TV Commercials: How to Make Them : Or, How Big Is the Boat? by Ivan Cury (2004, Trade Paperback)

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About this product

Product Information

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

Product Identifiers

Publisher
Routledge
ISBN-10
0240805925
ISBN-13
9780240805924
eBay Product ID (ePID)
30877315

Product Key Features

Author
Ivan Cury
Publication Name
TV Commercials: How to Make Them : Or, How Big Is the Boat?
Format
Trade Paperback
Language
English
Publication Year
2004
Type
Textbook
Number of Pages
246 Pages

Dimensions

Item Length
9.2in
Item Height
0.6in
Item Width
7.5in
Item Weight
16 Oz

Additional Product Features

Lc Classification Number
Pn1992.75
Reviews
"This book is a step-by-step guide to creating a commercial from a production perspective." Millionaire Blueprints, Sept/Oct 2006
Table of Content
Introduction; History of Advertising from the Creative Perspective; Client/Agency Relationship; Putting the Material Together; Kinds of Clients and Commercials; Working on Different Budgets; Types of Production Media; The Client; Picking an Agency; The Agency; Who's Who; Shooting on Film; Video Shoot; Animation; Edits; Tests; Internships; Web Sites; Associations
Copyright Date
2005
Target Audience
College Audience
Topic
Film / General, Advertising & Promotion
Lccn
2005-272479
Dewey Decimal
791.4/5/0233
Dewey Edition
0
Illustrated
Yes
Genre
Business & Economics, Performing Arts

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item 1 TV Commercials: How to Make Them : Or, How Big Is the Boat? Paper
$8.06
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item 2 TV Commercials: How to Make Them: or, How Big is the Boat?
$8.32
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item 3 TV Commercials: How to Make Them: or, How Big - Paperback, by Cury Ivan - Good
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item 4 TV Commercials: How to Make Them: or, How Big is the Boat? by Ivan Cury: Used
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item 5 TV Commercials: How to Make Them: or, How Big is the Boat? by Cury, Ivan @V1
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item 6 TV COMMERCIALS: HOW TO MAKE THEM: OR, HOW BIG IS THE BOAT By Ivan Cury EXCELLENT
$29.75
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item 7 TV Commercials: How to Make Them: or, How Big is the Boat? by Ivan Cury: New
$82.26
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Picture 1 of 1

TV Commercials: How to Make Them : Or, How Big Is the Boat? by Ivan Cury (2004, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 TV Commercials: How to Make Them : Or, How Big Is the Boat? Paper

item 2 TV Commercials: How to Make Them: or, How Big is the Boat?

item 3 TV Commercials: How to Make Them: or, How Big - Paperback, by Cury Ivan - Good

item 4 TV Commercials: How to Make Them: or, How Big is the Boat? by Ivan Cury: Used

item 5 TV Commercials: How to Make Them: or, How Big is the Boat? by Cury, Ivan @V1

item 6 TV COMMERCIALS: HOW TO MAKE THEM: OR, HOW BIG IS THE BOAT By Ivan Cury EXCELLENT

item 7 TV Commercials: How to Make Them: or, How Big is the Boat? by Ivan Cury: New

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Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)

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