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Switch (Spanish Edition) : Cómo Cambiar Las Cosas Cuando Cambiar Es Difícil by Dan Heath and Chip Heath (2011, Trade Paperback)

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El obstáculo principal es un conflicto intrínsico en el cerebro, nos dicen Chip y Dan Heath, dos reconocidos especialistas en comportamiento organizacional. Language ‏ : ‎ Spanish. artículo real en la imagen.

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¿Por qué es tan difícil lograr cambios duraderos en nuestros trabajos, nuestras comunidades y nuestras propias vidas? El obstáculo principal es un conflicto intrínsico en el cerebro, nos dicen Chip y Dan Heath, dos reconocidos especialistas en comportamiento organizacional. Los psicólogos han descubierto que la mente está gobernada por dos sistemas diferentes --la mente racional y la mente emocional-- que compiten por el control. La mente racional quiere un cuerpo perfecto; la mente emocional quiere comerse esa galleta. La mente racional quiere cambiar el trabajo; la mente emocional ama la comodidad y la rutina. Esta tensión puede causar que muchos esfuerzos por cambiar fracasen, pero si se superan, el cambio puede llegar rápidamente. En Switch , los hermanos Heath muestran cómo personas normales y corrientes han unido estas dos mentes, logrando espectaculares resultados: La directora quien ayudó a Target, a pesar de ser una compañía minorista regional que facturaba tres billones de dólares, a convertirise en un gigante de más de 63 billones dólares. La directora de servicios clínicos que, junto con su equipo de enfermeras, logró reducir drásticamente los errores en la administración de medicamentos en su hospital. El director de atención al cliente que transformó a su compañía de una que ignoraba totalmente el servicio al cliente a ser una compañía definida por él. En este convincente relato, los Heath reúnen décadas de investigación en los campos de psicología, sociología y negocios entre muchos otros, para explicar por qué cambiar es tan difícil y dar a conocer nuevas maneras de lograr cambios duraderos. Switch muestra que los cambios exitosos siguen un modelo, un modelo que puedes utilizar para lograr los cambios que tú quieras, tanto si tu interés se centra en cambiar el mundo como en cambiar tu cintura. ENGLISH DESCRIPTION Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results: The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients. The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Product Identifiers

Publisher
Knopf Doubleday Publishing Group
ISBN-10
0307742350
ISBN-13
9780307742353
eBay Product ID (ePID)
99672123

Product Key Features

Book Title
Switch (Spanish Edition) : Cómo Cambiar Las Cosas Cuando Cambiar ES Difícil
Author
Dan Heath, Chip Heath
Format
Trade Paperback
Language
Spanish
Topic
Leadership, Decision-Making & Problem Solving, General, Organizational Development
Publication Year
2011
Genre
Psychology, Business & Economics
Number of Pages
320 Pages

Dimensions

Item Length
8in
Item Height
0.7in
Item Width
5.2in
Item Weight
9.4 Oz

Additional Product Features

Lc Classification Number
Bf637.C4h4318 2011
Copyright Date
2011
Target Audience
Trade
Lccn
2011-004307
Dewey Decimal
303.4
Dewey Edition
22

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Switch (Spanish Edition) : Cómo Cambiar Las Cosas Cuando Cambiar Es Difícil by Dan Heath and Chip Heath (2011, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Switch Spanish Edition : Cómo Cambiar Las Cosas Cuando Cambiar Es

item 2 Switch Spanish Edition : Cómo Cambiar Las Cosas Cuando Cambiar Es

item 3 Switch Spanish Edition : Cómo Cambiar Las Cosas Cuando Cambiar Es

item 4 Switch (Spanish Edition): Cómo Cambiar Las Cosas Cuando Cambiar Es Difícil

item 5 Switch (Spanish Edition): Cómo Cambiar Las Cosas Cuando Cambiar Es Difícil

item 6 Switch: Cómo cambiar las cosas cuando cambiar es difícil (Spanish Edition) Nuevo

item 7 Switch: Como Cambiar las Cosas Cuando Cambiar Es Dificil = Switch (Paperback or

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A Court of Thorns and Roses Ser.: A Court of Thorns and Roses Paperback Box Set (5 Books) by Sarah J. Maas (2022, Trade Paperback)

Outlive Gifford Bil (2023,Paperback)

The Book of Enoch by Enoch (2017, Hardcover)

Ugly's Electrical References, 2023 Edition by Charles R. Miller (2023, Spiral)

Save on Books

Sailor Moon Raisonne ART WORKS 1991 - 2023 Normal Edition 9784065309094

😇, 😇DIAGNOSTIC STATISTICAL MANUAL OF MENTAL DISORDERSvTEXT REVISION DSM 5 TR

If I Did It: Confessions of the Killer by The Goldman Family (English) Paperback

THE BOOK OF ENOCH - Translated by R. H Charles (1917 Translation, Hardback)

Magic Tree House Books 1-31 Boxed Set by Mary Pope Osborne New- Wrapper Is Torn

Trading in the Zone: Master the Market Confidence (PAPERBACK) free shipping

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