Reviews
"K-Mart, AT&T, Xerox, and General Motors would have saved themselves billions of dollars if their past CEO's had read this book."--Philip Kotler, J.L. Kellogg Graduate School of Management, Northwestern University "This practical introduction to Sun Tzu's ideas will help U.S. business leaders to quickly overcome their international rivals' incredible head start in exploiting Sun Tzu's wisdom.... Mr. McNeilly deserves the thanks of American business. His new book is the best of the four American attempts at the difficult feat of converting Sun Tzu's seminalPing Fa--orThe Art of War, as it's called in the West--into a usable guide for strategic managers."--David I. GoldenbergStrategy and Leadership "Finally someone wrote a book on The Art of War that makes sense."--Bryan Bloom, Chief Operating Officer, The C/W Company "This book is fun and serious...a fast and interesting read. I recommend it to anyone interested in strategy."--Academy of Management Executives "If you've ever felt that business is like war, a new business book based on the teachings of an ancient Chinese warrior has much to offer."--Entrepreneur Magazine, "K-Mart, ATandT, Xerox, and General Motors would have saved themselvesbillions of dollars if their past CEO's had read this book."--Philip Kotler,J.L. Kellogg Graduate School of Management, Northwestern University, "K-Mart, AT&T, Xerox, and General Motors would have saved themselves billions of dollars if their past CEO's had read this book."--Philip Kotler, J.L. Kellogg Graduate School of Management, Northwestern University "This practical introduction to Sun Tzu's ideas will help U.S. business leaders to quickly overcome their international rivals' incredible head start in exploiting Sun Tzu's wisdom.... Mr. McNeilly deserves the thanks of American business. His new book is the best of the four American attempts at the difficult feat of converting Sun Tzu's seminal Ping Fa--or The Art of War, as it's called in the West--into a usable guide for strategic managers."--David I. Goldenberg Strategy and Leadership "Finally someone wrote a book on The Art of War that makes sense."--Bryan Bloom, Chief Operating Officer, The C/W Company "This book is fun and serious...a fast and interesting read. I recommend it to anyone interested in strategy."--Academy of Management Executives "If you've ever felt that business is like war, a new business book based on the teachings of an ancient Chinese warrior has much to offer."--Entrepreneur Magazine, "This book is fun and serious...a fast and interesting read. I recommendit to anyone interested in strategy."--Academy of Management Executive, "If you've ever felt that business is like war, a new business book basedon the teachings of an ancient Chinese warrior has much to offer."--EntrepreneurMagazine, "K-Mart, AT&T, Xerox, and General Motors would have saved themselves billions of dollars if their past CEO's had read this book."--Philip Kotler, J.L. Kellogg Graduate School of Management, Northwestern University"This practical introduction to Sun Tzu's ideas will help U.S. business leaders to quickly overcome their international rivals' incredible head start in exploiting Sun Tzu's wisdom.... Mr. McNeilly deserves the thanks of American business. His new book is the best of the four American attempts at the difficult feat of converting Sun Tzu's seminal Ping Fa--or The Art of War, as it's called in the West--into a usable guide for strategic managers."--David I. Goldenberg Strategy and Leadership"Finally someone wrote a book on The Art of War that makes sense."--Bryan Bloom, Chief Operating Officer, The C/W Company"This book is fun and serious...a fast and interesting read. I recommend it to anyone interested in strategy."--Academy of Management Executives"If you've ever felt that business is like war, a new business book based on the teachings of an ancient Chinese warrior has much to offer."--Entrepreneur Magazine, "Finally someone wrote a book on The Art of War that makes sense."--Bryan Bloom, Chief Operating Officer, The C/W Company, "K-Mart, ATandT, Xerox, and General Motors would have saved themselves billions of dollars if their past CEO's had read this book."--Philip Kotler, J.L. Kellogg Graduate School of Management, Northwestern University, "This practical introduction to Sun Tzu's ideas will help U.S. business leaders to quickly overcome their international rivals' incredible head start in exploiting Sun Tzu's wisdom.... Mr. McNeilly deserves the thanks of American business. His new book is the best of the four American attemptsat the difficult feat of converting Sun Tzu's seminal The Art of War--into a usable guide for strategic managers."--David I. Goldenberg Strategy and Leadership', "This book is fun and serious...a fast and interesting read. I recommend it to anyone interested in strategy."--Academy of Management Executive, Introduction Chapter 1. Win all Without Fighting: Capturing Your Market Without Destroying It Chapter 2. Avoid Strength, Attack Weakness: Striking Where They Least Expect It Chapter 3. Deception and Foreknowledge: Maximizing the Power of Market Information Chapter 4. Speed and Preparation: Moving Swiftly to Overcome Your Competitors Chapter 5. Shape Your Opponent: Employing Strategy to Master the Competition Chapter 6. Character-Based Leadership: Providing Effective Leadership in Turbulent Times Chapter 7. Putting The Art of Business into Practice Notes Suggested Readings of The Art of War Original Translation of The Art of War by Samuel B. Griffith Bibliography Index, "K-Mart, AT&T, Xerox, and General Motors would have saved themselves billions of dollars if their past CEO's had read this book."--Philip Kotler, J.L. Kellogg Graduate School of Management, Northwestern University "This practical introduction to Sun Tzu's ideas will help U.S. business leaders to quickly overcome their international rivals' incredible head start in exploiting Sun Tzu's wisdom.... Mr. McNeilly deserves the thanks of American business. His new book is the best of the four American attempts at the difficult feat of converting Sun Tzu's seminal Ping Fa --or The Art of War , as it's called in the West--into a usable guide for strategic managers."--David I. Goldenberg Strategy and Leadership "Finally someone wrote a book on The Art of War that makes sense."--Bryan Bloom, Chief Operating Officer, The C/W Company "This book is fun and serious...a fast and interesting read. I recommend it to anyone interested in strategy."-- Academy of Management Executives "If you've ever felt that business is like war, a new business book based on the teachings of an ancient Chinese warrior has much to offer."-- Entrepreneur Magazine, "If you've ever felt that business is like war, a new business book based on the teachings of an ancient Chinese warrior has much to offer."--Entrepreneur Magazine, "This practical introduction to Sun Tzu's ideas will help U.S. businessleaders to quickly overcome their international rivals' incredible head start inexploiting Sun Tzu's wisdom.... Mr. McNeilly deserves the thanks of Americanbusiness. His new book is the best of the four American attempts at thedifficult feat of converting Sun Tzu's seminaling Fa--or The Art of War, as it's called in the West--into a usable guide forstrategic managers."--Strategy and Leadership'
