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Strength Through Joy : Consumerism and Mass Tourism in the Third Reich by Shelley Baranowski (2007, Trade Paperback)

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Format: Paperback or Softback. Publisher: Cambridge University Press. Publication Date: 5/28/2007.

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Product Information

Based on extensive archival research, this book was the first major one on the Nazi leisure and tourism agency, Strength through Joy (KdF). The Third Reich aimed to unify Germans in preparation for war and the acquisition of 'living space'. Strength through Joy became the Nazi regime's most determined attempt to ease the tension between collective goals and individual desires, as well as between 'guns and butter'. Its factory beautification, organized sports, cultural events, and mass tourism, sought to raise the status of workers and integrate them in the nation, while keeping its costs low so that its clientele could afford its programs. Although the motivations of Strength through Joy's constituencies often diverged from the Nazi ideal of a united, politicized 'racial community', KdF's accommodation to consumer expectations made it the regime's most popular institution. KdF mitigated present sacrifices while presenting visions of a prosperous future once 'living space' was acquired.

Product Identifiers

Publisher
Cambridge University Press
ISBN-10
0521705991
ISBN-13
9780521705998
eBay Product ID (ePID)
59062406

Product Key Features

Author
Shelley Baranowski
Publication Name
Strength Through Joy : Consumerism and Mass Tourism in the Third Reich
Format
Trade Paperback
Language
English
Publication Year
2007
Type
Textbook
Number of Pages
274 Pages

Dimensions

Item Length
9in
Item Height
0.6in
Item Width
6in
Item Weight
14.1 Oz

Additional Product Features

Lc Classification Number
Hc290.5.C6
Reviews
'Baranowski's use of diverse sources about KdF - archival documents, travel literature, postcards, photograph albums, etc. - is unprecedented. The book is extremely well written and persuasively argued ... this is an excellent book ...'. History, '... the author draws an interesting picture of regimented leisure in the Third Reich - a facet of still underexposed history of daily life during this period. ... it offers a very readable introduction to an exciting chapter in the history of daily life during the Nazi period and of consumption in Germany in general.' International Review of Social History, "Overall, this is a book that historians will welcome as the first major, scholarly assessment of KDF, from a seasoned scholar who crafts her discussion from fresh perspectives currently engaging the profession." Geoffrey J. Giles, University of Florida, German Studies Review, "All in all, this is a very useful book, particularly for those who seek an introductory overview. It convincingly extends the subject well beyond its classic boundaries by opening up new perspectives on the relation between consumption and National Socialism." American Historical Review, "Shelly Baranowski provides us with a clear and careful assessment of the impact of Fordism on the changing patterns of German consumption." Journal of Modern History Christopher Kopper, Universitat Bielefeld, "Anyone interested in the history of Nazi Germany, in mass-market tourism, and in an account of a twentieth-century attempt to create a balance between work and life should read Baranowski's thorough and provocative study." Business History Review, Hans-Liudger Dienel, Berlin University of Technology, 'This book makes a significant contribution to the historical record, providing a unique insight into one of the most overlooked aspects of the Third Reich ...'. The European Legacy, 'Professor Baranowski, through her detailed research has explained in a most readable form how this was achieved and for this we are most grateful. It is a book that is important reading for social scientists and any one interested in the prologue to WWII. One of the exception features of this book is the clarity of the monotone illustrations. All too often these days the black-and-white illustrations are indistinct but in this book they have an unusual clarity.' Open History
Table of Content
Introduction; 1. Nazism, popular aspirations, and mass consumption on the road to power; 2. 'A volk strong in nerve': Strength through Joy's place in the Third Reich; 3. The beauty of labor: 'plant community' and coercion; 4. Mass tourism, the cohesive nation, and visions of empire; 5. Racial community and individual desires: tourism, the standard of living, and popular consent; 6. Memories of the past and promises for the future: Strength through Joy in wartime; 7. Epilogue: the end of 'German' consumption.
Copyright Date
2007
Target Audience
Scholarly & Professional
Topic
Europe / Germany, Industries / Hospitality, Travel & Tourism, Economics / General, Europe / General
Lccn
2008-270179
Dewey Decimal
339.4/7/094309043
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics, History

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Strength Through Joy : Consumerism and Mass Tourism in the Third Reich by Shelley Baranowski (2007, Trade Paperback)

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Additional Product Features

All listings for this product

item 1 Strength through Joy: Consumerism and Mass Tourism in the Third Reich

item 2 Strength Through Joy: Consumerism and Mass Tourism in the Third Reich (Paperback

item 3 Strength Through Joy: Consumerism and Mass Tourism in the Third Reich: New

item 4 Strength Through Joy: Consumerism and Mass Tourism in the Third Reich: By Bar...

item 5 Strength through Joy: Consumerism and Mass Tourism in the Third Reich by Shelley

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