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Strategy Maps : Converting Intangible Assets into Tangible Outcomes by David P. Norton and Robert S. Kaplan (2004, Hardcover)

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More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization , Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations,customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual "aha!" for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-10
1591391342
ISBN-13
9781591391340
eBay Product ID (ePID)
2857069

Product Key Features

Book Title
Strategy Maps : Converting Intangible ASSETS Into Tangible Outcomes
Author
Robert S. Kaplan, David P. Norton
Format
Hardcover
Language
English
Topic
Industrial Management, Forecasting, Strategic Planning
Publication Year
2004
Genre
Business & Economics
Number of Pages
480 Pages

Dimensions

Item Length
9.5in
Item Height
1.6in
Item Width
6.3in
Item Weight
30.6 Oz

Additional Product Features

Lc Classification Number
Hd30.28.K37 2003
Copyright Date
2004
Lccn
2003-024059
Dewey Decimal
658.4/012
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes

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Strategy Maps : Converting Intangible Assets into Tangible Outcomes by David P. Norton and Robert S. Kaplan (2004, Hardcover)

About this product

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Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Strategy Maps: Converting Intangible Assets into Tangible Outcomes

item 2 Strategy Maps: Converting Intangible Assets into Tangible Outcomes - ACCEPTABLE

item 3 Strategy Maps: Converting Intangible Assets into Tangible Outcomes - GOOD

item 4 Strategy Maps: Converting Intangible Assets into Tangible Outcomes

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Best Selling in Books

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Outlive Gifford Bil (2023,Paperback)

Ugly's Electrical References, 2023 Edition by Charles R. Miller (2023, Spiral)

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