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Strategic Management : Text and Cases by Alan Eisner, Gregory Dess, G. T. Lumpkin and Gerry McNamara (2011, Hardcover)

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Product Information

"Strategic Management: Text and Cases," sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses' use of blogs and social networking sites and more. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. The new case selections emphasise variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
0078029317
ISBN-13
9780078029318
eBay Product ID (ePID)
110710387

Product Key Features

Author
Alan Eisner, Gregory Dess, G. T. Lumpkin, Gerry Mcnamara
Publication Name
Strategic Management : Text and Cases
Format
Hardcover
Language
English
Publication Year
2011
Type
Textbook
Number of Pages
912 Pages

Dimensions

Item Length
10.2in
Item Height
1.4in
Item Width
8.2in
Item Weight
63.2 Oz

Additional Product Features

Lc Classification Number
Hd30.28.D4746 2012
Edition Number
6
Copyright Date
2012
Target Audience
College Audience
Topic
Management, Strategic Planning
Lccn
2011-027546
Dewey Decimal
658.4012
Dewey Edition
21
Illustrated
Yes
Genre
Business & Economics

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item 1 Strategic Management: Text and Cases - Hardcover By Dess, Gregory - GOOD
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item 2 Strategic Management: Text and Cases - Gregory Dess, 0078029317, hardcover
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item 3 Strategic Management: Text and Cases by Dess, Gregory, Lumpkin, G.T. (Tom), Eis
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item 4 Strategic Management : Text and Cases Hardcover
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item 5 Strategic Management : Text and Cases Hardcover
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item 6 Strategic Management: Text and Cases, Mcnamara, Gerry
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item 7 Strategic Management: Text and Cases by Dr. Dess, Gregory G: Used
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5 out of 5 stars
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