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MP Strategic Management with Business Week 13 week Card by Richard Robinson and John Pearce (2008, Hardcover)

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By Pearce,John, Robinson,Richard.

About this product

Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
0077243218
ISBN-13
9780077243210
eBay Product ID (ePID)
65680880

Product Key Features

Author
John Pearce, Richard Robinson
Publication Name
Mp Strategic Management with Business Week 13 Week Card
Format
Hardcover
Language
English
Publication Year
2008
Type
Textbook

Dimensions

Item Length
10.1in
Item Height
1.7in
Item Width
8.3in
Item Weight
69.9 Oz

Additional Product Features

Edition Number
11
Table of Content
Table of Contents: Part One Overview of Strategic Management Chapter 1 Strategic Management Part Two Strategy Formulation Chapter 2 Company Mission Chapter 3 Corporate Social Responsibility and Ethics Chapter 4 The External Environment Chapter 5 The Global Environment Chapter 6 Internal Analysis Chapter 7 Long-Term Objectives and Strategies Chapter 8 Business Strategy Chapter 9 Multibusiness Strategy Part Three Strategy Implementation, Control, and Innovation Chapter 10 Implementation Chapter 11 Organizational Structure Chapter 12 Leadership and Culture Chapter 13 Strategic Control Chapter 14 Innovation, and Entrepreneurship Section A BusinessWeek Cases 1 Planet Apple 2 Saving Starbuck's Soul 3 Facebook Faces Up 4 MySpace Goes Hollywood 5 ATT Rebrands, Again 6 Ice Cream Wars 7 Getting Inside Google's gPhone 8 Microsoft in Europe 9 Phillips Maps Out a New Direction 10 Wal-Mart's Midlife Crisis 11 VW's Plan to Triple U.S. Sales 12 Volvo Want Rugged, and Safe 13 Getty Images' Future 14 SAP's Very Big Small Biz Challenge 15 Mittal and Son 16 The Last Rajah 17 Nokia Aims Way Beyond 18 Nintendo's Quirky Hit 19 The Pet Economy 20 PetSmart v. Petco 21 Six Sigma Kick Starts Starwood 22 Google as Venture Capitalist 23 A Red Hot IBM in India 24 Radical Collaboration at IBM 25 Jack Daniels International Strategy 26 Will Universal Music Take on iTunes 27 The Arab World Wants its MTV 28 Big Oil and Ethanol 29 Exxon vs. Conoco on Going Green 30 German Companies Hop on Green Bandwagon Section B Comprehensive Cases 31 Aegis Analytical Corporation's Strategic Alliances 32 Citigroup Retail Banking Operations in the U.S. and Abroad 33 Desert Palms Hotel and Casino 34 Fortune Magazine 35 FOX Relocation Management Corp. 36 Jim Thompson Thai Silk Company 37 Killer Coke: The Campaign against Coca-Cola 38 Managing Sexual Harassment at Coors (A) and (B) 39 Morgan Stanley: A Leading Global Financial Services Firm 40 Procter and Gamble: The Beauty/Feminine Care Segment 41 Provide Commerce: The Organic Perishable Goods Industry 42 Regal Entertainment Group: The Movie Theater Segment 43 Ruth's Chris: The High Stakes of International Expansion 44 Schwartz & Co. LLP: The Accounting Services Industry 45 The Apollo Group 46 Tiffany & Company Jewelry Retailers: The Luxury Goods Industry 47 Time for Kids Magazine: The Magazine Publishing Industry 48 Tivo 49 Warner Music Group: Recorded Music 50 Whole Foods Market 2007
Copyright Date
2009
Target Audience
College Audience
Topic
Management
Genre
Business & Economics

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item 1 Strategic Management - Hardcover By Pearce,John - GOOD
$6.34
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item 2 Strategic Management Richard Robinson John Pearce
$6.44
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item 3 Strategic Management - Hardcover, by Pearce John Robinson Richard - New h
$6.80
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item 4 MP Strategic Management with Business Week 13 Week Card
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item 5 MP Strategic Management with Busine..., Robinson, Richa
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item 6 MP Strategic Management with Business Week 13 Week Card by John Pearce: Used
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item 7 STRATEGIC MANAGEMENT By John Pearce & Richard Robinson - Hardcover **Mint**
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Most relevant reviews

5 out of 5 stars
by wrightcpFeb 17, 2010
Nice Text
This text is a comprehensive overview ofthe strategic management process. The chapters breakdown the varios steps in the process in an easy to follow manner, and there are great correlations with business throughout to illustrate teaching points. Overall, a very solid book for the classroom, or for professional advancement.
5 out of 5 stars
by metallica_856Jun 20, 2009
Great Book
This book is really working for my class so far. Even though it is the international version of the book, it is basically the same thing. The only difference is it did not come with the software.

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