Reviews
"A busy executive's dream. . . . Peppered with practical lessons and engaging anecdotes. All in all, there are plenty of ideas here worth stealing." - The Wall Street Journal "Cone discusses the value of conferring a 'personality' upon a product, business or service as a way of subtly-but powerfully-making a connection to customers. All successful politicians do just that, and the 'marketing secrets' in the book are really ways to create that type of bond. Along with his practical advice, Cone's insights into the thoughts behind the words are invaluable." - Miami Herald, html>head>/head>body>p>"If you have a problem with understanding demographics, lack the confidence to stick to a well-used tagline, are searching for inspiration for a new poster campaign or just want to know how to outperform your competitors with the kind of infuriating ease that great marketers exude, then this is your book." /p>p>www.amazon.co.uk /p>p>/p>p>"Delivers creative wisdom in a sharp, witty style, covering marketing, branding and advertising." /p>p>In-Store Magazine, January 2006 /p>p>/p>p>"Valuable lessons in a sharp and no-nonsense style on all facets of marketing, branding and advertising." /p>p>Business Executive, Spring 2006 /p>p>/p>p>"Written principally for the marketing manager, Cone shows how the best results can be achieved from marketing support activities and the professionals that provide them: PR, advertising, sponsorship and so forth. All the ideas - and this is an ideas book - are sensible and easily adopted for little or no cost." /p>p>Professional Manager /p>p>/p>p>"Delivers precious pearls in a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candour and freshness you'd expect from a knowledgeable good friend in the business." /p>p>www.brandrepublic.com /p>p>/p>p>/p>/body>/html>, "Cone's fun, fast and fantastic guide...can help any size business anywhere immediately go from ho-hum to world-class marketing." -Jon Linen, Vice Chairman, American Express, "If you have a problem with understanding demographics, lack the confidence to stick to a well-used tagline, are searching for inspiration for a new poster campaign or just want to know how to outperform your competitors with the kind of infuriating ease that great marketers exude, then this is your book." www.amazon.co.uk "Delivers creative wisdom in a sharp, witty style, covering marketing, branding and advertising." In-Store Magazine, January 2006 "Valuable lessons in a sharp and no-nonsense style on all facets of marketing, branding and advertising." Business Executive, Spring 2006 "Written principally for the marketing manager, Cone shows how the best results can be achieved from marketing support activities and the professionals that provide them: PR, advertising, sponsorship and so forth. All the ideas - and this is an ideas book - are sensible and easily adopted for little or no cost." Professional Manager "Delivers precious pearls in a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candour and freshness you'd expect from a knowledgeable good friend in the business." www.brandrepublic.com, html>head>/head>body>p>"Cone's fun, fast and fantastic guide...can help any size business anywhere immediately go from ho-hum to world-class marketing." -Jon Linen, Vice Chairman, American Express /p>/body>/html>
