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Social-Media-Marketing mit Facebook: Chancen und Risiken fur Unternehmen und Verbraucher by Merlin Hannemann (Paperback, 2012)

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About this product

Product Information

Facharbeit (Schule) aus dem Jahr 2012 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 12 Punkte = 2+, Sprache: Deutsch, Abstract: Social-Media-Marketing wird von vielen Unternehmen als Marketinginstrument und Teil ihres Marketingmix genutzt. Fur die Unternehmen ergeben sich dadurch neue Moeglichkeiten Kunden zu gewinnen, einen Kundenservice aufzubauen, das Markenimage zu verbessern und das Angebot den Kundenwunschen anzupassen. Gleichzeitig erwachsen aus diesen neuen Moeglichkeiten auch Risiken, die fur das Unternehmen folgenschwer sein koennen. Auf der Seite der Verbraucher erwachsen durch die Nutzung von Sozialen Netzwerken wie Facebook voellig neue Wege der Kommunikation und Information etwa vor Kaufentscheidungen. Diese neuen Wege sind jedoch fur den Verbraucher nicht risikolos. In der vorliegenden Arbeit werden Chancen und Risiken fur Unternehmen und Verbraucher dargelegt, die aus der Nutzung von Social-Media-Marketing am konkreten Beispiel des Sozialen Netzwerkes Facebook entstehen.

Product Identifiers

Publisher
GRIN Verlag
ISBN-13
9783656183730
eBay Product ID (ePID)
190294471

Product Key Features

Author
Merlin Hannemann
Publication Name
Social-Media-Marketing Mit Facebook: Chancen Und Risiken Fur Unternehmen Und Verbraucher
Format
Paperback
Language
German
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
26 Pages

Dimensions

Item Height
210mm
Item Width
148mm
Item Weight
45g

Additional Product Features

Title_Author
Merlin Hannemann

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