Reviews
"A fantastic read - no matter who you are in the organization." - Darren Marshall , Vice President, Global Customer & Shopper Marketing, The Coca Cola Company Praise for the previous edition: Selected as one of the Top 30 Business Books of 2010 by Soundview Executive Book Summaries "If your product or brand is sold in a retail environment, you'll find plenty of insights and opinions in Shopper Marketing." - Roger Dooley, Neurosciencemarketing.com "A must-read for all marketing, sales and retail practitioners, as well as for students of sales and marketing." - Soundview Executive Book Summaries "An impressive lineup of 35 contributors." - Bill Schober , editorial director at In-Store Marketing Institute "If your product or brand is sold in a retail environment, you'll find plenty of insights and opinions in Shopper Marketing . With more than two-thirds of brand choices made in the store, one can't afford to ignore that environment." -- neurosciencemarketing.com , "A fantastic read - no matter who you are in the organization." - Darren Marshall , Vice President, Global Customer & Shopper Marketing, The Coca Cola Company Praise for the previous edition: "If your product or brand is sold in a retail environment, you'll find plenty of insights and opinions in Shopper Marketing." - Roger Dooley, Neurosciencemarketing.com "A must-read for all marketing, sales and retail practitioners, as well as for students of sales and marketing." - Soundview Executive Book Summaries "An impressive lineup of 35 contributors." - Bill Schober , editorial director at In-Store Marketing Institute, "A fantastic read - no matter who you are in the organization." - Darren Marshall , Vice President, Global Customer & Shopper Marketing, The Coca Cola Company "...[T]he book does a good job of providing different conceptual frameworks for extending shopper marketing practices across many retail segments, offline and online." --Brick Meets Click Praise for the previous edition: Selected as one of the Top 30 Business Books of 2010 by Soundview Executive Book Summaries "If your product or brand is sold in a retail environment, you'll find plenty of insights and opinions in Shopper Marketing." - Roger Dooley, Neurosciencemarketing.com "A must-read for all marketing, sales and retail practitioners, as well as for students of sales and marketing." - Soundview Executive Book Summaries "An impressive lineup of 35 contributors." - Bill Schober , editorial director at In-Store Marketing Institute, Praise for the previous edition: - "If your product or brand is sold in a retail environment, you'll find plenty of insights and opinions in Shopper Marketing." - Roger Dooley, Neurosciencemarketing.com - "A must-read for all marketing, sales and retail practitioners, as well as for students of sales and marketing." - Soundview Executive Book Summaries, Praise for the previous edition: - "If your product or brand is sold in a retail environment, you'll find plenty of insights and opinions in Shopper Marketing." - Roger Dooley , Neurosciencemarketing.com - "A must-read for all marketing, sales and retail practitioners, as well as for students of sales and marketing." - Soundview Executive Book Summaries, "A fantastic read - no matter who you are in the organization." - Darren Marshall , Vice President, Global Customer & Shopper Marketing, The Coca Cola Company Praise for the previous edition: "If your product or brand is sold in a retail environment, you'll find plenty of insights and opinions in Shopper Marketing." - Roger Dooley, Neurosciencemarketing.com "A must-read for all marketing, sales and retail practitioners, as well as for students of sales and marketing." - Soundview Executive Book Summaries, "A fantastic read - no matter who you are in the organization." -- Darren Marshall , Vice President, Global Customer & Shopper Marketing, The Coca Cola Company "[T]he book does a good job of providing different conceptual frameworks for extending shopper marketing practices across many retail segments, offline and online." --Brick Meets Click Praise for the previous edition: Selected as one of the Top 30 Business Books of 2010 by Soundview Executive Book Summaries "If your product or brand is sold in a retail environment, you'll find plenty of insights and opinions in Shopper Marketing." -- Roger Dooley, Neurosciencemarketing.com "A must-read for all marketing, sales and retail practitioners, as well as for students of sales and marketing." -- Soundview Executive Book Summaries "An impressive lineup of 35 contributors." -- Bill Schober , editorial director at In-Store Marketing Institute
