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For Dummies Ser.: Search Engine Optimization for Dummies by Peter Kent (2004, Trade Paperback)

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Build sites search engines love, and see your business boomFind out how to make your site pop to the top when the search is onSearch engines, search directories, search systems - it's enough to make you search for antacids! Well, relax - this book not only tells you which is which, it gives you the inside track on which ones to impress. Find out about pay-per-click search engine advertising, what your site needs to lure search engines, how and where to register, and more.The Dummies WayExplanations in plain English'Get in, get out' informationIcons and other navigational aidsTear-out cheat sheetTop ten listsA dash of humor and funDiscover how to:Choose powerful keywords for your pagesIncrease visibility in search enginesAvoid penaltiesEncourage other sites to link to yoursTrack your hitsUse pay-per-click advertising productively

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0764567586
ISBN-13
9780764567582
eBay Product ID (ePID)
30222840

Product Key Features

Author
Peter Kent
Publication Name
Search Engine Optimization for Dummies
Format
Trade Paperback
Language
English
Series
For Dummies Ser.
Publication Year
2004
Type
Textbook
Number of Pages
384 Pages

Dimensions

Item Length
9.2in
Item Height
0.8in
Item Width
7.3in
Item Weight
19.2 Oz

Additional Product Features

Lc Classification Number
Tk5105.884
Reviews
"...required reading for anyone with a presence on the internet...better than the rest...might be the best investment you ever make..." ( ITWales.com , August 2004) "..money well spent if you're serious about boosting your web potential..." (4 stars...)" ( Internet Works , October 2004)
Table of Content
Introduction. Part I: Search Engine Basics. Chapter 1: Surveying the Search Engine Landscape. Chapter 2: Your One-Hour Search-Engine-Friendly Web Site Makeover. Chapter 3: Making Your Site Useful and Telling People about It. Chapter 4: Picking Powerful Keywords. Part II: Building Search-Engine-Friendly Sites. Chapter 5: Creating Pages That Search Engines Love. Chapter 6: Avoiding Things That Search Engines Hate. Chapter 7: Dirty Deeds - Facing the Consequences. Chapter 8: Bulking Up Your Site - Complete with Content. Part III: Adding Your Site to the Indexes and Directories. Chapter 9: Getting Your Pages into the Search Engines. Chapter 10: Submitting to the Directories. Chapter 11: Buried Treasure - More Great Places to Submit Your Site. Part IV: After You've Submitted. Chapter 12: Using Link Popularity to Boost Your Position. Chapter 13: Finding Sites to Link to Yours. Chapter 14: Using the Shopping Directories and Retailers. Chapter 15: Pay Per Click - Overture, Google AdWords, and More. Part V: The Part of Tens. Chapter 16: Ten-Plus Ways to Keep Up-to-Date and Track Down the Details. Chapter 17: Ten Myths and Mistakes. Chapter 18: Ten-Plus Useful Tools for Search Engine Optimization. Part VI: Appendix. Appendix: Staying Out of Copyright Jail. Index.
Copyright Date
2004
Topic
Web / General, Web / Search Engines
Lccn
2004-101970
Dewey Decimal
025.04
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Genre
Computers

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For Dummies Ser.: Search Engine Optimization for Dummies by Peter Kent (2004, Trade Paperback)

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item 1 Search Engine Optimization for Dummies by Kent, Peter

item 2 Search Engine Optimization for Dummies by Peter Kent NEW

item 3 Search Engine Optimization for Dummies by Peter Kent

item 4 Search Engine Optimization for Dummies by Peter Kent: Used

item 5 Search Engine Optimization For Dummies (For Dummies )

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