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MindTap Course List Ser.: Small Business Management : Launching and Growing Entrepreneurial Ventures by J. William Petty, Justin G. Longenecker, Leslie E. Palich and Frank Hoy (2016, Hardcover)

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About this product

Product Information

SMALL BUSINESS MANAGEMENT, 18e, provides the practical concepts, entrepreneurial insights, and comprehensive resources you'll find essential both now and throughout your management future. This market-leading text places you in the role of decision-maker, allowing you to immediately apply what you've learned to current challenges in today's small businesses. The book's thorough emphasis on building business plans ensures that you can effectively create, manage, and analyze a plan for your own venture. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 52 years ago.

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
1305405749
ISBN-13
9781305405745
eBay Product ID (ePID)
219669486

Product Key Features

Author
Leslie E. Palich, J. William Petty, Frank Hoy, Justin G. Longenecker
Publication Name
Small Business Management : Launching and Growing Entrepreneurial Ventures
Format
Hardcover
Language
English
Publication Year
2016
Series
Mindtap Course List Ser.
Type
Textbook
Number of Pages
712 Pages

Dimensions

Item Length
11.2in
Item Height
1.3in
Item Width
8.7in
Item Weight
59.3 Oz

Additional Product Features

Lc Classification Number
Hd62.7
Edition Number
18
Table of Content
1. The Entrepreneurial Life. 2. Integrity, Ethics and, Social Entrepreneurship. 3. Starting a Small Business. 4. Franchising and Buyouts. 5. The Family Business. 6. The Business Plan: Visualizing the Dream. 7. The Marketing Plan. 8. The Organizational Plan: Teams, Legal Structures, Alliances, and Directors. 9. The Location Plan. 10. Understanding a Firm's Financial Statements. 11. Forecasting Financial Requirements. 12. A Firm's Sources of Financing. 13. Planning for the Harvest. 14. Building Customer Relationships. 15. Product and Supply Chain Management. 16. Pricing and Credit Decisions. 17. Promotional Planning. 18. Global Opportunities for Small Business. 19. Professional Management and the Small Business. 20. Managing Human Resources. 21. Managing Operations. 22. Managing the Firm's Assets. 23. Managing Risk in the Small Business.
Copyright Date
2017
Target Audience
College Audience
Topic
Entrepreneurship, Management, Small Business
Lccn
2015-947525
Dewey Decimal
658.02/2
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

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item 1 Small Business Management: Launchin- Justin G Longenecker, 1305405749, hardcover
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5 out of 5 stars
by thomas-jr1960Feb 13, 2019
Great Book for Business Ventures
Book was just what I needed. Explained different processes out there for not only starting but maintaining a business.
Verified purchase: Yes | Condition: New
5 out of 5 stars
by pasm_6608Mar 23, 2020
Good
Book was a little more worn than I was expecting but was still good. The shipping was very quick!
Verified purchase: Yes | Condition: Pre-owned

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