Business Management and Communication by Ida Ramirez, Ritch L. Sorenson and Grace Kennedy (1996, Trade Paperback)

Prentice Hall PTR

0135331838

9780135331835

211191

Ritch L. Sorenson, Ida Ramirez, Grace Kennedy

Business Management and Communication

Trade Paperback

English

1996

Textbook

232 Pages

9in

0.4in

6in

10.3 Oz

Hf5718.B778 1997

3

1. Introduction to Business Communication. 2. The Writing Process. 3. Team Writing. 4. Analysis of the Business Reader and Context. 5. Organization of Business Writing. 6. Concise Writing for Business Readers. 7. Clear and Acceptable Writing for Business Readers. 8. Letter Style and Format. 9. Types of Business Letters. 10. Memos. 11. Short Reports. 12. Long Reports. 13. Resumes. 14. Job Application Letters. 15. Visual Aids. 16. Oral Presentations. 17. Instructional and Persuasive Presentations. 18. Presentation Delivery. References: Citations and Suggested Readings. Appendix A: Grammar. Appendix B: Punctuation. Appendix C: Mechanics. Appendix D: Style. Appendix E: APA Documentation. Appendix F: Critiquing Presentations. Index.

1997

College Audience

Business Communication / General, Business Communication / Meetings & Presentations, Business Writing, Management

96-030154

658.4/5

20

Yes

Business & Economics