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Review of Marketing Research: Volume 1 by Naresh K. Malhotra (English) Hardcover - Picture 1 of 1

Review of Marketing Research Ser.: Review of Marketing Research by Naresh K. Malhotra (2013, Hardcover)

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Review of Marketing Research by Naresh K. Malhotra. The issue provides insights of interest to marketers throughout the discipline. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia.