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Review of Marketing Research Ser.: Review of Marketing Research by Naresh K. Malhotra (2008, Hardcover, Revised edition)

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Review of Marketing Research, Hardcover by Malhotra, Naresh K. (EDT), ISBN 0765620928, ISBN-13 9780765620927, Brand New, Free shipping in the US Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation.