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Radio universitaria en Venezuela von Edinson Castro Pedrozo (2013, Taschenbuch)

About this product

About this product

Produktinformation

Luz Fm. 102.9 sale al aire en 1991 y con ella se inicia la radio universitaria en Venezuela. El surgimiento de este tipo de radio presagiaba un cambio en la forma de hacer y gestionar distinto al modelo comercial que imperaba en la radio venezolana. Se ansiaba un cambio, una producción de contenidos más allá de la radio pincha disco y vacía. Pero en la práctica, paulatinamente, se ha ido pareciendo mas a lo que existe, antes que diferenciándose. Estas radios, diez en total, han surgido por iniciativa de profesores antes que por política de la propia universidad. Algunas universidades ven a estas radios como una carga económica difícil de sobrellevar, mientras que otras tratan de convertirlas en maquinitas de hacer dinero; en ambos casos no se valoran en sus justa medida. Quizás por ello, la radio universitaria venezolana luce ajena a los principios institucionales. En este libro se da cuenta del funcionamiento de la radio universitaria venezolana y del impacto de la política comunicacional de las universidades sobre la competitividad de sus emisoras.

Produktkennzeichnungen

ISBN-10
3659043753
ISBN-13
9783659043758
eBay Product ID (ePID)
165087978

Produkt Hauptmerkmale

Sprache
Spanisch
Anzahl der Seiten
252 Seiten
Verlag
Editorial Académica Española
Publikationsname
Radio Universitaria En Venezuela
Autor
Edinson Castro Pedrozo
Format
Taschenbuch
Erscheinungsjahr
2013

Zusätzliche Produkteigenschaften

Hörbuch
No
Inhaltsbeschreibung
Paperback
Item Length
22cm
Item Height
1cm
Item Width
15cm
Item Weight
393g

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