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Review of Marketing Research Ser.: Review of Marketing Research by Naresh K. Malhotra (2008, Hardcover, Revised edition)

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Review of Marketing Research, Hardcover by Malhorta, Naresh K. (EDT), ISBN 0765621258, ISBN-13 9780765621252, Brand New, Free shipping in the US Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.

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Product Information

"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K. Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual "RMR" volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series.

Product Identifiers

Publisher
Emerald Publishing The Limited
ISBN-10
0765621258
ISBN-13
9780765621252
eBay Product ID (ePID)
65959322

Product Key Features

Author
Naresh K. Malhotra
Publication Name
Review of Marketing Research
Format
Hardcover
Language
English
Features
Revised
Publication Year
2008
Series
Review of Marketing Research Ser.
Type
Textbook
Number of Pages
216 Pages

Dimensions

Item Length
9.7in
Item Height
0.6in
Item Width
6.9in
Item Weight
19.2 Oz

Additional Product Features

Lc Classification Number
Hf5415
Volume Number
Vol. 5
Edition Description
Revised Edition
Edition Number
5
Table of Content
1. Consumer Judgment from a Dual-Systems Perspective: Recent Evidence and Emerging Issues, Samuel D. Bond, James R Bettman, and Mary Frances Luce; 2. Can You See the Chasm? Innovation Diffusion According to Rogers, Bass, and Moore, Barak Libai, Vijay Mahajan, and Eitan Muller; 3. Exploring the Open Source Product Development Bazaar, Balaji Rajagopalan and Barry L. Bayus; 4. A New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning (STP Analysis) for Marketing Research, Wayne S. DeSarbo, Simon J. Blanchard, and A. Selin Atalay; 5. Methods for Handling Massive Number of Attributes in Conjoint Analysis, Vithala R. Rao, Benjamin Kartono, and Meng Su; 6. A Review and Comparative Analysis of Laddering Research Methods: Recommendations for Quality Metrics, Thomas J. Reynolds and Joan M. Phillips; 7. Metrics for the New Internet Marketing Communications Mix, Randolph E. Bucklin, Oliver J. Rutz, and Michael Trusov; About the Editor and Contributors.
Copyright Date
2008
Target Audience
Scholarly & Professional
Topic
Marketing / Research
Dewey Decimal
658.834
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics

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item 1 Review of Marketing Research, Hardcover by Malhorta, Naresh K. (EDT), Like Ne...
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item 2 Review of Marketing Research, Hardcover by Malhorta, Naresh K. (EDT), Brand N...
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item 4 Review of Marketing Research: Volume 5 by Naresh K. Malhotra (English) Hardcover
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item 5 Review of Marketing Research Volume 5: By K Naresh Malhotra
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item 6 Naresh K. Malhotra Review of Marketing Research (Hardback)
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item 7 Review of Marketing Research: v. 5 (review of marketing research) by Naresh K. M
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Review of Marketing Research Ser.: Review of Marketing Research by Naresh K. Malhotra (2008, Hardcover, Revised edition)

About this product

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Product Identifiers

Product Key Features

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Additional Product Features

All listings for this product

item 1 Review of Marketing Research, Hardcover by Malhorta, Naresh K. (EDT), Like Ne...

item 2 Review of Marketing Research, Hardcover by Malhorta, Naresh K. (EDT), Brand N...

item 3 Review Of Marketing Research

item 4 Review of Marketing Research: Volume 5 by Naresh K. Malhotra (English) Hardcover

item 5 Review of Marketing Research Volume 5: By K Naresh Malhotra

item 6 Naresh K. Malhotra Review of Marketing Research (Hardback)

item 7 Review of Marketing Research: v. 5 (review of marketing research) by Naresh K. M

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