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PUBLIC RELATIONS Strategies Tactics by Wilcox & Cameron 8th Edition 2006 NEW - Picture 1 of 1

Public Relations : Strategies and Tactics by Glen T. Cameron, Dennis L. Wilcox, Phillip Ault and Warren K. Agee (2006, Perfect, Revised edition,Student edition)

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Strategies and Tactics by Dennis L. Wilcox, Glen T. Cameron.

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Product Information

Designed to give the reader extra support in order to succeed, our Study Edition of Wilcox's Public Relations: Strategies and Tactics offers perforated chapter practice tests at the end of the book, an optional Practice Test Solutions Manual, and an Instructor's Testing Manual with solutions to the practice tests. Containing the same engaging and effective features that have made Public Relations: Strategies and Tactics such a success, the Study Edition offers an additional bonus: perforated chapter quizzes. Because the answers to the practice tests are not included in the Study Edition, the tests can serve as quizzes or homework. The Practice Test Solutions Manual (ISBN: 0-205-50728-X), containing the answers, can be packaged with the Study Edition. Also included with this option is our Tutor Center Access Card to provide the reader with extra study support from our qualified Tutor Center professionals by phone, fax, email, and the Internet. With either ordering option, readers get a valuable and effective study system not found in other books! Using real-life case studies, Public Relations: Strategies and Tactics helps the reader better understand the basic concepts, strategies, and tactics practiced in public relations today. The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations.

Product Identifiers

Publisher
Allyn & Bacon, Incorporated
ISBN-10
0205491685
ISBN-13
9780205491681
eBay Product ID (ePID)
53958613

Product Key Features

Author
Warren K. Agee, Dennis L. Wilcox, Phillip Ault, Glen T. Cameron
Publication Name
Public Relations : Strategies and Tactics
Format
Perfect
Language
English
Publication Year
2006
Type
Textbook
Number of Pages
704 Pages

Dimensions

Item Length
10in
Item Height
1in
Item Width
7.9in
Item Weight
42.6 Oz

Additional Product Features

Edition Description
Revised Edition,Student Edition
Edition Number
8
Table of Content
ROLE. 1. What is Public Relations. 2. Evolutions of Public Relations. 3. Ethics and Professionalism. 4. Public Relations Departments and Firms. PROCESS. 5. Research. 6. Program Planning. 7. Communication. 8. Evaluation. STRATEGY. 9. Public Opinion & Persuasion. 10. Crisis Communications & Risk Management. 11. The Audience & How to Reach It. 12. Public Relations and the Law. 13. New Technologies in Public Relations. TACTICS. 14. News Releases, Newsletters & Brochures. 15. Radio, Television & the Web. 16. Presentations & Speeches. APPLICATION. 17. Corporations. 18. Politics & Government. 19. International Public Relations. 20. Nonprofit Organizations. 21. Education. 22. Entertainment, Sports & Travel. PRACTICE TESTS.
Copyright Date
2007
Target Audience
College Audience
Topic
Theater / General, Public Relations
Dewey Decimal
659.2
Dewey Edition
23/Eng/20221102
Illustrated
Yes
Genre
Business & Economics, Performing Arts

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Public Relations : Strategies and Tactics by Glen T. Cameron, Dennis L. Wilcox, Phillip Ault and Warren K. Agee (2006, Perfect, Revised edition,Student edition)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Public Relations : Strategies and Tactics Perfect

item 2 Public Relations: Strategies and Tactics

item 3 Public Relations: Strategies and Tactics, Study Edition (8th Edition) - GOOD

item 4 Public Relations Strategies And Tactics Eighth Edition Study Edition Pre-Owned

item 5 PUBLIC RELATIONS Strategies Tactics by Wilcox & Cameron 8th Edition 2006 NEW

Best Selling in Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)

Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)

Encyclopedia of Counseling : Master Review and Tutorial for the National Counselor Examination, State Counseling Exams, and the Counselor Preparation Comprehensive Examination by Howard Rosenthal (2017, Trade Paperback, Revised edition,New Edition)

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