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Public Relations Online : Lasting Concepts for Changing Media by Thomas A. Kelleher (2006, Trade Paperback)

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Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.

Product Identifiers

Publisher
SAGE Publications, Incorporated
ISBN-10
1412914175
ISBN-13
9781412914178
eBay Product ID (ePID)
63728626

Product Key Features

Author
Thomas A. Kelleher
Publication Name
Public Relations Online : Lasting concepts for Changing Media
Format
Trade Paperback
Language
English
Publication Year
2006
Type
Textbook
Number of Pages
184 Pages

Dimensions

Item Length
8.8in
Item Height
0.4in
Item Width
6in
Item Weight
9 Oz

Additional Product Features

Lc Classification Number
Hm1221.K45 2007
Reviews
College-level students of public relations will find it an important guide to the online media environment, and college-level courses in both public relations and media studies will find it suitable for assignment and classroom discussion.
Table of Content
Preface and Overview1. Interactive Public Relations2. Systems Everywhere3. Server-side Public Relations4. Peer-to-peer Public Relations5. Relationships6. News-driven Relationships7. Commerce-driven Relationships8. Issue-driven Relationship9. Managing Public Relations in "Real" Time10. Applied Research & Evaluation
Copyright Date
2007
Topic
Communication Studies, Public Relations, E-Commerce / Internet Marketing
Lccn
2006-025770
Intended Audience
College Audience
Genre
Business & Economics, Language Arts & Disciplines

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Public Relations Online : Lasting Concepts for Changing Media by Thomas A. Kelleher (2006, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Public Relations Online : Lasting Concepts for Changing Media Pap

item 2 Public Relations Online: Lasting Concep... by Kelleher, Tom Paperback / softback

item 3 Public Relations Online: Lasting Concepts for Changing Media by Kelleher, Tom

item 4 PUBLIC RELATIONS ONLINE: LASTING CONCEPTS FOR CHANGING By Tom Kelleher EXCELLENT

item 5 Public Relations Online: Lasting Conce- 1412914175, Tom Kelleher, paperback, new

item 6 Public Relations Online: Lasting Concepts for Changing Media by Kelleher New-,

item 7 Public Relations Online: Lasting Concepts for Changing Media: By Tom Kelleher...

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Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR by American Psychiatric Association (2022, Hardcover)

Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)

Encyclopedia of Counseling : Master Review and Tutorial for the National Counselor Examination, State Counseling Exams, and the Counselor Preparation Comprehensive Examination by Howard Rosenthal (2017, Trade Paperback, Revised edition,New Edition)

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