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Principles of Marketing by Gary Armstrong and Philip Kotler (2011, Trade Paperback)

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Product Information

Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0132167123
ISBN-13
9780132167123
eBay Product ID (ePID)
1699446

Product Key Features

Author
Philip Kotler, Gary Armstrong
Publication Name
Principles of Marketing
Format
Trade Paperback
Language
English
Publication Year
2011
Type
Textbook
Number of Pages
744 Pages

Dimensions

Item Length
8.7in
Item Height
1.1in
Item Width
11.2in
Item Weight
55.6 Oz

Additional Product Features

Lc Classification Number
Hf5415.K636 2011
Edition Number
14
Table of Content
Chapter 1. Marketing: Creating and Capturing Customer Value Chapter 2. Company and Marketing Strategy: Partnering to Build Customer Relationships Chapter 3. Analyzing the Marketing Environment Chapter 4. Managing Marketing Information to Gain Customer Insights Chapter 5. Consumer Markets and Consumer Buyer Behavior Chapter 6. Business Markets and Business Buyer Behavior Chapter 7. Customer-Driven Marketing Strategy: Creating Value for Target Customers Chapter 8. Products, Services, and Brands: Building Customer Value Chapter 9. Developing New Products and Managing the Product Life Cycle Chapter 10. Pricing Strategies: Understanding and Capturing Customer Value Chapter 11. Additional Pricing Considerations Chapter 12. Marketing Channels: Delivering Customer Value Chapter 13. Retailing and Wholesaling Chapter 14. Communicating Customer Value Chapter 15. Advertising and Public Relations Chapter 16. Personal Selling and Sales Promotion Chapter 17. Direct and Online Marketing: Building Direct Customer Relationships Chapter 18. Creating Competitive Advantage Chapter 19. The Global Marketplace Chapter 20. Sustainable Marketing: Social Responsibility and Ethics
Copyright Date
2012
Target Audience
College Audience
Topic
Marketing / General
Lccn
2010-052017
Dewey Decimal
658.8
Dewey Edition
20
Genre
Business & Economics

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item 1 Principles of Marketing (14th Edition) - Hardcover By Kotler, Philip - GOOD
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item 2 Principles of Marketing - Kotler, Philip|Armstrong, Gary - Hardcover - Good
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4 out of 5 stars
by stm7716-ybkmwgx...Jun 26, 2019
Very happy
This book is in great condition and I’m very happy with it!
Verified purchase: Yes | Condition: Pre-owned
5 out of 5 stars
by andriz77Aug 25, 2011
Great!
Great book for the price. Has great information. Keeps the reader interested. Very easy to understand.
5 out of 5 stars
by sarahm5416Oct 09, 2011
Good book. Informative and up to date.
Good book. Informative and up to date. Easy read as well, lots of great information on current businesses and on our cultures buying patterns.
5 out of 5 stars
by kaizen26Oct 13, 2011
Bargain
Great quality book and has all the relevant information I need for my university course. Also, it was cheaper compared to prices elsewhere. Thank you
4 out of 5 stars
by dnes4064Mar 05, 2015
Great value
I needed this book for Prin. of Marketing class. I like that it is hard cover and of great value for the money.

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Principles of Marketing by Gary Armstrong and Philip Kotler (2011, Trade Paperback)

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