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Principles of Marketing by Gary Armstrong and Philip Kotler (2008, Hardcover)

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Principles of Marketing by Kotler, Philip; Armstrong, Gary Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less

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Product Information

This best-selling annual guide, with its distinctive style, honest commentary and comprehensive coverage, is perfect for island veterans and novice hoppers alike. Fully updated to provide the most complete guide to the Greek Islands including candid boat write-ups, timetable and itinerary maps for each ferry, route maps for ferries to the major islands and ports and detailed town and port maps.

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0136079415
ISBN-13
9780136079415
eBay Product ID (ePID)
58969304

Product Key Features

Author
Philip Kotler, Gary Armstrong
Publication Name
Principles of Marketing
Format
Hardcover
Language
English
Publication Year
2008
Type
Textbook
Number of Pages
744 Pages

Dimensions

Item Length
10.9in
Item Height
0.5in
Item Width
8.5in
Item Weight
61 Oz

Additional Product Features

Lc Classification Number
Hf5415.K636 2010
Edition Number
13
Table of Content
Part 1Defining Marketing and the Marketing Process1. Marketing: Creating and Capturing Customer Value 2. Company and Marketing Strategy: Partnering to Build Customer Relationships Part 2Understanding the Marketplace and Consumers 3. The Marketing Environment 4. Managing Marketing Information to Gain Customer Insights 5. Consumer Markets and Consumer Buyer Behavior 6. Business Markets and Business Buyer Behavior Part 3Designing a Customer-Driven Marketing Strategy and Marketing Mix 7. Customer-Driven Marketing Strategy: Creating Value for Target Customers 8. Product, Services, and Brands: Building Customer Value 9. New-Product Development and Life-Cycle Strategies 10. Pricing: Understanding and Capturing Customer Value 11. Pricing Strategies 12. Marketing Channels: Delivering Customer Value 13. Retailing and Wholesaling 14. Communicating Customer Value: Integrated Marketing Communication Strategy 15. Advertising and Public Relations 16. Personal Selling and Sales Promotion 17. Direct and Online Marketing: Building Direct Customer Relationships Part 4Extending Marketing 18. Creating Competitive Advantage 19. The Global Marketplace 20. Marketing Ethics and Social Responsibility APPENDIXES 1. Marketing Plan 2. Marketing by the Numbers 3. Careers in Marketing Glossary, Company Index, Subject Index
Copyright Date
2010
Target Audience
College Audience
Topic
Marketing / General
Lccn
2008-048626
Dewey Decimal
658.8
Dewey Edition
20
Genre
Business & Economics

All listings for this product

item 1 Principles of Marketing by Kotler, Philip; Armstrong, Gary
$4.85
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item 2 Principles of Marketing
$6.78
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item 3 Principles of Marketing by Gary Armstrong and Kotler (2008, Hardcover)
$1.00
item 4 Principles of Marketing Hardcover Gary, Kotler, Philip Armstrong
$7.56
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item 5 Principles of Marketing Hardcover Gary, Kotler, Philip Armstrong
$7.56
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item 6 Principles of Marketing by Gary Armstrong and Philip Kotler (2008, Hardcover)
$5.00
item 7 Principles of Marketing by Gary Armstrong and Philip Kotler (2008, Hardcover)
$5.00

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3.8

3.8 out of 5 stars based on 25 product ratings

25 product ratings

10 users rated this 5 out of 5 stars
8 users rated this 4 out of 5 stars
3 users rated this 3 out of 5 stars
1 users rated this 2 out of 5 stars
3 users rated this 1 out of 5 stars

Most relevant reviews

See all 25 reviews

5 out of 5 stars
by auggiez12Jan 13, 2010
Same as U.S. edition, great price!
This book is great because it is almost identical to the United States version, but at a fraction of the price. The only real differences are the paperback cover, and some of the examples inside of the book are a little different and more international related. It is well worth the money saved, and this book is a bargain when compared to the United States version. I actually bought two of them, one for one of my classmates trying to save money. This is a great opportunity to take advantage of. Do not let it get away!
5 out of 5 stars
by uckx81-ESUC@Del...Aug 26, 2009
Excellent marketing textbook
This is an international marketing textbook that is compatible with the regular American version. Purchasing this international version allows you to save money. The only differences that I found were just that it had a soft cover in lieu of the hard covers that we are accustomed to in school textbooks and the cover page has a different picture. You must agree that is Not much to give up for such a substantial savings!!
5 out of 5 stars
by armstrong7692Jan 12, 2012
Awesome Product
This is a good book that explains the principles of marketing in a simple and easy way. I had to purchase this book for a college class and so far it has been a good book to use due to the fact all of the information is easy to find. Also the information is interesting and has an updated way of expressing materials.
5 out of 5 stars
by gh02EZbjTJG@Del...Sep 13, 2010
Exactly like the USA version
Exactly like the USA version. Only difference is the cover. I needed to buy this for my principles of marketing in college, and was really down on money, I couldn't even afford the used version of it. Checked ebay, and found out about this international version. It turns out that its even cheaper than the used version. I am not scared to buy International Books anymore.
1 out of 5 stars
by semperfivladAug 25, 2010
I received the wrong book, wrong isbn, different cover
The seller sent me the wrong book with a totally different isbn and different cover. He/she even have electrical tape to hide part of the title as it is not the title of the book I ordered. I ordered Principles of Marketing by Gary Armstrong, Philip Kotler 13e, he/she sent Principles of Marketing East Asian Perspective 13e by Gary Armstrong, Philip Kotler.

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Principles of Marketing by Gary Armstrong and Philip Kotler (2008, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

Ratings and Reviews

Most relevant reviews

Same as U.S. edition, great price!

Excellent marketing textbook

Awesome Product

Exactly like the USA version

I received the wrong book, wrong isbn, different cover

Best Selling in Textbooks

Save on Textbooks

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