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Web Technologies Ser.: Principles of Internet Marketing : New Tools and Methods for Web Developers by Jason Miletsky (2009, Trade Paperback)

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PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

Product Identifiers

Publisher
Course Technology
ISBN-10
1423903196
ISBN-13
9781423903192
eBay Product ID (ePID)
70919079

Product Key Features

Author
Jason Miletsky
Publication Name
Principles of Internet Marketing : New Tools and Methods for Web Developers
Format
Trade Paperback
Language
English
Publication Year
2009
Series
Web Technologies Ser.
Type
Textbook
Number of Pages
644 Pages

Dimensions

Item Length
9.1in
Item Height
0.6in
Item Width
7.4in
Item Weight
28 Oz

Additional Product Features

Lc Classification Number
Hf5415.1265
Table of Content
1. An Overview Of The Web. 2. Types Of Web Sites. 3. Social Media And Social Networking Sites. 4. Blogging. 5. Web-Based Video. 6. Wikis, Rss, Mash-Ups And Virtual Worlds. 7. Understanding The Brand. 8. Planning And Developing The Site. 9. E-Commerce Sites. 10. Programs And Languages. 11. Driving Traffic: Marketing Strategies. 12: Capturing And Keeping And Audience. 13: Traffic Analysis And Measuring For Success.
Copyright Date
2010
Target Audience
College Audience
Topic
Programming / General, E-Commerce / Internet Marketing, General
Dewey Decimal
658.872
Dewey Edition
22
Illustrated
Yes
Genre
Computers, Business & Economics

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item 1 Principles of Internet Marketing : New Tools and Methods for Web
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item 2 Principles of Internet Marketing (Web ... by Jason Miletsky Paperback / softback
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item 4 Web Technologies: Principles of Internet Marketing : New Tools and Methods 1st E
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Web Technologies Ser.: Principles of Internet Marketing : New Tools and Methods for Web Developers by Jason Miletsky (2009, Trade Paperback)

About this product

Product Information

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Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Principles of Internet Marketing : New Tools and Methods for Web

item 2 Principles of Internet Marketing (Web ... by Jason Miletsky Paperback / softback

item 3 Web Technologies Ser.: Principles of Internet Marketing : New Tools and Methods

item 4 Web Technologies: Principles of Internet Marketing : New Tools and Methods 1st E

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Affodable, Quick Shipping and Great!

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