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Marketing by O. C. Ferrell and William M. (William M. Pride) Pride (2011, Trade Paperback)

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Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
1111526192
ISBN-13
9781111526191
eBay Product ID (ePID)
92867415

Product Key Features

Author
O. C. Ferrell, William M. (William m. Pride) Pride
Publication Name
Marketing
Format
Trade Paperback
Language
English
Publication Year
2011
Type
Textbook
Number of Pages
800 Pages

Dimensions

Item Length
10.8in
Item Height
1.1in
Item Width
8.4in
Item Weight
55.3 Oz

Additional Product Features

Lc Classification Number
Hf5415.P658 2012
Edition Number
16
Table of Content
PART I: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS.1. An Overview of Strategic Marketing. 2. Planning, Implementing, and Controlling Marketing Strategies.PART II: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES.3. The Marketing Environment. 4. Social Responsibility and Ethics in Marketing.PART III: MARKETING RESEARCH AND TARGET MARKET ANALYSIS.5. Marketing Research and Information Systems. 6. Target Markets: Segmentation, Evaluation, and Positioning. PART IV: CUSTOMER BEHAVIOR AND E-MARKETING.7. Consumer Buying Behavior. 8. Business Markets and Buying Behavior. 9. Reaching Global Markets. 10. E-Marketing, Digital Media, and Social Networking. PART V: PRODUCT DECISIONS.11. Product Concepts. 12. Developing and Managing Products. 13. Services Marketing. 14. Branding and Packaging.PART VI: DISTRIBUTION DECISIONS.15. Marketing Channels and Supply Chain Management. 16. Retailing, Direct Marketing and Wholesaling. PART VII: PROMOTION DECISIONS.17. Integrated Marketing Communications. 18. Advertising and Public Relations. 19. Personal Selling and Sales Promotion.PART VIII: PRICING DECISIONS.20. Pricing Concepts. 21. Setting Prices.
Copyright Date
2012
Target Audience
College Audience
Topic
Marketing / General, General
Dewey Decimal
658.8
Dewey Edition
22
Genre
Business & Economics

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item 1 Marketing 2012 by Ferrell, O C Paperback / softback Book The Fast Free Shipping
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item 2 Marketing 2012 by William M Pride: Used
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item 3 MARKETING 2012 By William M. Pride & O. C. Ferrell *Excellent Condition*
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Marketing by O. C. Ferrell and William M. (William M. Pride) Pride (2011, Trade Paperback)

About this product

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Product Key Features

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Additional Product Features

All listings for this product

item 1 Marketing 2012 by Ferrell, O C Paperback / softback Book The Fast Free Shipping

item 2 Marketing 2012 by William M Pride: Used

item 3 MARKETING 2012 By William M. Pride & O. C. Ferrell Excellent Condition

item 4 Marketing by William M. Pride

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