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The International Brand Valuation Manual : A Complete Overview and Analysis of Brand Valuation Techniques, Methodologies and Applications by Gabriela Salinas (2009, Hardcover)

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A rigorous, state of the art overview of the field of brand valuation from the Global Brand Manager of Deloitte Touche This book represents a remarkably complete, detailed and extensive review of the main brand valuation models, depicting the state of the art in the field and coherently relating major trends.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470740310
ISBN-13
9780470740316
eBay Product ID (ePID)
72355793

Product Key Features

Author
Gabriela Salinas
Publication Name
International Brand Valuation Manual : A Complete Overview and Analysis of Brand Valuation Techniques, Methodologies and Applications
Format
Hardcover
Language
English
Publication Year
2009
Type
Not Available
Number of Pages
448 Pages

Dimensions

Item Length
9in
Item Height
1.2in
Item Width
6.4in
Item Weight
28 Oz

Additional Product Features

Lc Classification Number
Hd69.B7
Copyright Date
2009
Topic
Consumer Guides, International / Marketing, Economics / General
Lccn
2009-004184
Dewey Decimal
657/.7
Intended Audience
Scholarly & Professional
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics, Référence

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item 1 The International Brand Valuation Manual: A Comp... by Gabriela Salinas Hardback
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item 6 Gabriela Salinas The International Brand Valuation Manual (Hardback) (UK IMPORT)
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The International Brand Valuation Manual : A Complete Overview and Analysis of Brand Valuation Techniques, Methodologies and Applications by Gabriela Salinas (2009, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 The International Brand Valuation Manual: A Comp... by Gabriela Salinas Hardback

item 2 The International Brand Valuation Manual: A Complete Overview and Analysis of...

item 3 International Brand Valuation Manual : A Complete Overview and Analysis of Br...

item 4 International Brand Valuation Manual : A Complete Overview and Analysis of Br...

item 5 The International Brand Valuation Manual: A Complete Overview and Analysis of

item 6 Gabriela Salinas The International Brand Valuation Manual (Hardback) (UK IMPORT)

item 7 The International Brand Valuation Manual: A Complete Overview And Analysis ...

Best Selling in Textbooks

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Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR by American Psychiatric Association (2022, Hardcover)

Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)

Encyclopedia of Counseling : Master Review and Tutorial for the National Counselor Examination, State Counseling Exams, and the Counselor Preparation Comprehensive Examination by Howard Rosenthal (2017, Trade Paperback, Revised edition,New Edition)

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