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Strategic Reputation Risk Management by J. Larkin (Hardcover, 2002)

About this product

About this product

Product Information

Reputation is a commercially valuable asset. This work focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.

Product Identifiers

Publisher
Palgrave Macmillan
ISBN-13
9780333995549
eBay Product ID (ePID)
95524862

Product Key Features

Author
J. Larkin
Publication Name
Strategic Reputation Risk Management
Format
Hardcover
Language
English
Subject
Business
Publication Year
2002
Type
Textbook
Number of Pages
276 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
569g

Additional Product Features

Title_Author
J. Larkin
Country/Region of Manufacture
United Kingdom

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